The Business Case for Hiring a Branding Agency
In all the years of working with tech companies, we have heard the same story time and time again about the trials and tribulations of VPs and marketing executives trying to secure a budget to invest in hiring a branding agency with limited success. On top of that, how to hire the right agency can be just as confusing.
We hear about them making strong and compelling business cases to invest in the brand to leadership teams and hitting a wall. It happens at every budget cycle, management meeting, and discussion around disappointment in growth, differentiation, and lead gen that fails to meet expectations. And still, there’s no investment in the brand.
When so many founders and CEOs of technology companies don’t yet see the value in investing in brand strategy, it’s often because they are deeply invested in building a product and often feel that the product will sell itself, until, well, it doesn’t. They try and fix the things that are easy and seem obvious, but oftentimes it takes more than that. They don’t know what you know: investing in the brand is investing in the business. Yes, it’s frustrating. We feel your pain.
Investing in brand strategy is not easy for many founders and CEOs to wrap their head around, but when they are ready to pull the trigger, you need to be ready.
How to Hire the Right Branding Agency
Hiring the right agency is critical to your success, the success of the business, and the agency’s success. So, how do you hire the right agency when it’s finally time? Very, very carefully.
Some things to consider:
Do your homework to see who are the top agencies. Tap your network, do your research, check the rankings to see what firms measure up.
Be incredibly clear about the goals and objectives of the project. Map them out to get sign-off from the leadership team.
Set appropriate expectations about timing so they are clear what their time commitment is on the project.
Be realistic around what budget is required to engage an agency to do great work, and the reality of how long it will take from start to finish. Set this expectation with the leadership team so they know from the outset.
Tap your network for strategic agencies. Find agencies that have relevant experience, a strong portfolio, and a great reputation, but offer different approaches to solving the problems you are looking to address.
Choose three agencies to prepare proposals. Cast a wide net at first and bring the top three back to go through the process with you.
Be very clear about what you are asking help for. Help each agency understand what you are trying to accomplish—big picture—with this project, what the dynamics of the leadership team are, and what you personally are trying to accomplish. If you set the agency up for success, you’ll be successful too.
Compare apples to apples. Give each agency the same project to scope so that they can prepare a proposal, timing, team, and budget for you to be able to compare each agency to the same scope.
The pitch. Once you’ve kicked the tires of each agency and checked references, invite your top two agencies to come in and pitch.
Trust Your Gut
This is where you should sit back and watch the dynamics of each pitch. Which agency fires up your leadership team about what is possible? Which agency enables the work to begin even within the pitch? Which agency provokes a meaningful dialogue? Which agency feels right?
Once you’ve checked all the rational boxes, this decision becomes an emotional one.
So, how do you hire the right agency for your brand project? Choose who you feel can help you manage your leadership team and this project, deliver a meaningful brand strategy that delivers the results you need, and who you can imagine working side by side with for the next few months—because you will be spending a lot of time with them.
Emotive Brand is a brand strategy and design agency in Oakland, California.
The information you provided for hiring the right agency was useful. Keep updating this.
Best Branding Agency in USA
This a great guide on choosing the best possible branding agency for your business. Thanks for sharing!
This is the most obvious reason why you might want to buy cigarettes online. The price you’re going to pay to buy the same amount of cigarettes online will almost always be cheaper than if you went and bought them in person at a physical store
You can’t walk five blocks in Montreal without stumbling upon the city’s latest cannabis-friendly buy weeds online montreal cafe or another pop-up weed social club.
used cars used cars
used cars used cars
used cars used cars
used cars used cars
used cars used cars
used cars used cars
Anchorage is a popular destination for both tourists and residents, and the demand for used cars in the area is high. Used Cars in Anchorage
Anchorage is a popular destination for both tourists and residents, and the demand for used cars in the area is high. Used Cars in Anchorage
Used cars can be a great option for those looking for a reliable vehicle at an affordable price. In particular, there are many used cars available for under $20,000. Used Cars Under 20000
Manchester is home to many dealerships and private sellers that offer a variety of used cars to suit different budgets and needs.Used Cars in Manchester
Used cars are a popular option for many people in Pittsburgh as they offer a cost-effective way to own a vehicle without breaking the bank. Used Cars in Pittsburgh
Lexington is home to a variety of dealerships and independent sellers that offer a wide selection of used cars for purchase.Used Cars in Lexington
Used cars in Sacramento offer a great value for those in the market for a pre-owned vehicle. Used Cars in Sacramento
Used cars can be a great option for those on a budget, and there are many options available for under $10,000.Used Cars Under 10000
Used cars are a popular option for many people in Pittsburgh as they offer a cost-effective way to own a vehicle without breaking the bank. Used Cars in Pittsburgh
Used cars that are hybrids have gained popularity in recent years as more and more consumers look for ways to reduce their carbon footprint and save money on fuel costs. Used-Hybrid-Cars
Used cars in Minneapolis offer a great option for those looking for a reliable vehicle at a more affordable price. Used Cars in Minneapolis
Used cars can be a great option for those looking to purchase a vehicle in Indianapolis. Used Cars in Indianapolis
There are plenty of used cars available for under $5000 that can be a great option for those looking for a more affordable way to get around.Used Cars Under 5000
Los Angeles is home to a wide variety of used car dealerships and private sellers, offering a diverse selection of cars to suit any budget and need.Used Cars in Los Angeles
Used cars in Seattle can be a great option for those looking for a reliable vehicle at a more affordable price. Used Cars in Seattle
Used cars in Sioux Falls are an affordable and practical option for many residents in the area. Used Cars in Sioux Falls
Used cars are a popular option for many people in Baltimore as they offer a more affordable alternative to buying a brand new vehicle.Used Cars in Baltimore
Used cars can be a great option for those on a budget, and there are plenty of options available for under $3000. Used Cars Under 3000
Used cars can be a great option for those looking to purchase a vehicle in New York. Used Cars in New York
Hatchbacks are a popular choice for those in the market for a used car. Used Hatchbacks
Used cars can be a great option for those looking for a more affordable vehicle in Des Moines. Used Cars in Des Moines
Used cars that are hybrids have gained popularity in recent years as more and more consumers look for ways to reduce their carbon footprint and save money on fuel costs. Used-Hybrid-Cars
Used cars can be a great option for those looking to purchase a vehicle in Boise.Used Cars in Boise
Used cars are a popular choice for many buyers in Denver. Used Cars in Denver
Columbia is a city with a wide variety of used car dealerships, offering a range of options for buyers of all types.Used Cars in Columbia
Anchorage is a popular destination for both tourists and residents, and the demand for used cars in the area is high. Used Cars in Anchorage
Los Angeles is home to a wide variety of used car dealerships and private sellers, offering a diverse selection of cars to suit any budget and need.Used Cars in Los Angeles
Columbia is a city with a wide variety of used car dealerships, offering a range of options for buyers of all types.Used Cars in Columbia
Used cars in Minneapolis offer a great option for those looking for a reliable vehicle at a more affordable price. Used Cars in Minneapolis
Lexington is home to a variety of dealerships and independent sellers that offer a wide selection of used cars for purchase.Used Cars in Lexington
Used cars in Salt Lake City offer a wide range of options for those looking for a reliable vehicle at an affordable price. Used Cars in Salt Lake City
Charlotte is a great place to find a used car. Used Cars in Charlotte
Used cars in Detroit can be a great option for those looking for a reliable vehicle at a more affordable price. Used Cars in Detroit
Used cars are a popular option for those looking to purchase a vehicle in San Diego. Used Cars in San Diego
Used cars in Wilmington offer a wide variety of options for those looking to purchase a pre-owned vehicle.Used Cars in Wilmington
Used cars in Salt Lake City offer a wide range of options for those looking for a reliable vehicle at an affordable price. Used Cars in Salt Lake City
Used cars in Salt Lake City offer a wide range of options for those looking for a reliable vehicle at an affordable price. Used Cars in Salt Lake City
used cars used cars
Houston is a great place to find a used car. With a population of over 2 million people, there are plenty of options to choose from. Used Cars in Houston
Used cars in San Francisco offer a wide range of options for buyers looking for a reliable and affordable vehicle. Used Cars in San Francisco
Charlotte is a great place to find a used car. Used Cars in Charlotte
Portland is home to a variety of used car dealerships and private sellers, offering a range of options for every budget and lifestyle.Used Cars in Portland
Used cars in Saint Louis offer a wide variety of options for buyers looking for a reliable and affordable vehicle. Used Cars in Saint Louis
Used cars are a great option for those in Wichita who are looking for a reliable vehicle at a more affordable price. Used Cars in Wichita
Houston is a great place to find a used car. With a population of over 2 million people, there are plenty of options to choose from. Used Cars in Houston
One way to save money is by searching for used cars that are priced under $30,000.Used Cars Under 30000
Used cars are a great option for those looking for a reliable vehicle at a more affordable price. Used Cars in Phoenix
Used cars in wagons, also known as station wagons or estate cars, are a popular choice among car buyers who are looking for a versatile and practical vehicle. Used Wagons
One way to save money is by searching for used cars that are priced under $30,000.Used Cars Under 30000
Used cars in Cleveland offer a great value for those looking for a reliable vehicle at an affordable price. Used Cars in Cleveland
Used cars in Cleveland offer a great value for those looking for a reliable vehicle at an affordable price. Used Cars in Cleveland
Used cars in New Orleans offer a wide variety of options for those in the market for a pre-owned vehicle. Used Cars in New Orleans
Used cars can be a great way to save money on your next vehicle purchase, and Atlanta has a wide variety of options to choose from. Used Cars in Atlanta
Used cars in Miami offer a great value for those looking to purchase a vehicle. Used Cars in Miami
Used minivans are a popular choice for families and individuals in need of a spacious and versatile vehicle. Used Minivans
Used cars in Honolulu are a popular choice among car buyers due to the city’s bustling population and heavy traffic. Used Cars in Honolulu
Oklahoma City is a great place to find a used car. Used Cars in Oklahoma City
Used cars in Sioux Falls are an affordable and practical option for many residents in the area. Used Cars in Sioux Falls
used cars used cars
Trenton is home to a variety of used car dealerships, offering a wide range of options for consumers.Used Cars in Trenton
Used cars are a great option for those looking for a reliable vehicle at an affordable price. Used Cars Under 1000
Used cars in convertibles are a popular choice for those looking for a fun and stylish way to get around. Used Convertibles
Used cars in vans, also known as camper vans or conversion vans, have become increasingly popular in recent years. Used Vans
Used cars in vans, also known as camper vans or conversion vans, have become increasingly popular in recent years. Used Vans
Used cars in the coupe body style are a popular choice among car buyers. Used Coupes
Albuquerque is a great place to find a used car. Used Cars in Albuquerque
Used cars are a popular option for many buyers in Dallas as they offer a cost-effective way to own a vehicle. Used Cars in Dallas
Used cars in vans, also known as camper vans or conversion vans, have become increasingly popular in recent years. Used Vans
Used cars in convertibles are a popular choice for those looking for a fun and stylish way to get around. Used Convertibles
Used cars in pickup trucks are a popular option for those looking for a reliable and versatile vehicle at a more affordable price point.Used Pickups
Used cars in Bismarck can be a great option for those looking for a reliable and affordable vehicle.Used Cars in Bismarck
Used cars are a great option for those looking for a reliable vehicle at an affordable price. Used Cars Under 1000
A chassis is the structural frame of a vehicle, and it is the foundation upon which the car’s body and powertrain are built.Used Chassis
Used cars in Bismarck can be a great option for those looking for a reliable and affordable vehicle.Used Cars in Bismarck
Used cars are a great option for those looking for a reliable and affordable vehicle.Used Cars in Charleston
A chassis is the structural frame of a vehicle, and it is the foundation upon which the car’s body and powertrain are built.Used Chassis
Used cars in the sedan category are a popular choice among car buyers, as they offer a great balance of comfort, performance, and affordability. Used Sedans
Used cars are a popular and cost-effective option for many drivers in Billings.Used Cars in Billings
Used cars are a popular option for many buyers in Dallas as they offer a cost-effective way to own a vehicle. Used Cars in Dallas
Used cars in convertibles are a popular choice for those looking for a fun and stylish way to get around. Used Convertibles
Used cars in Little Rock are a great option for those looking for a reliable vehicle at an affordable price. Used Cars in Little Rock