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Covid-19


Embrace Constraints to Unleash Creativity

Embrace Constraints to Unleash Creativity

Breaking the Conventional Wisdom of Creativity Creativity is often idealized as something that flourishes within a boundless environment and thrives under a lack of regulation. As creative thinkers ourselves, we’ve often fallen into the trap of dreaming of empty days with nothing to do but create, no person or particular task or restriction to attend to, no strict directions to follow…Without rules and impediments, the world of creativity and innovation would be our oyster…right? But, contrary to popular belief, constraint can actually power creativity. HBR, based on 145...
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How to Prepare for Successful Business Transformations

How to Prepare for Successful Business Transformations

There’s a well-worn saying in business that the only certainty is change, and this year has proven that to be true by exponential levels. Entire industries found themselves faced with the need to plan and transform their businesses in the face of tremendous unknowns. Now, as we enter September of 2020, with the initial abrupt disruptions behind us, what does it mean to look ahead, and begin planning for the future? Business transformation matters now more than ever and agility and forward-thinking scenario planning have never been more important. Building a Roadmap for the Future in Times of...
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Return on Meaning: Five Evaluation Criteria for Your Business

Return on Meaning: Five Evaluation Criteria for Your Business

Brands Rooted in Meaning Win Big Return on meaning for businesses and brands is a compelling notion. In today’s world, it’s important to reconsider the ways you matter to people that are authentic to your brand’s purpose in the larger world. Now is the time to return to core human needs and evaluate where your brand fits in. This is why savvy leaders are taking a different approach to brand strategy. They are embracing the ideals of purpose, empathy, and meaning. They are creating newer, deeper, and more enduring connections with the people vital to their brand’s...
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Brand Strategy for Turbulent Times

Brand Strategy for Turbulent Times

Business is in Flux Brand strategy matters now more than ever. COVID-19 is a health crisis first, but also, an economic one. Many businesses that we work with are feeling uneasy about the current economic situation and the long-term effects of COVID-19 on business. Financial markets are no doubt showing extreme symptoms. There is an unignorable sense of shutdown and although the world has faced other economic crises before, this time is different. Business leaders, VC funders, investors, consumers, and employees are unsure how long this will last and to what extent they must shift...
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Emotional and Meaningful Brand Connections Matter Right Now

Emotional and Meaningful Brand Connections Matter Right Now

The Time for Emotion and Meaning Is Now Battling the arduous winds of COVID-19 will take more than a shift in your communications. It will require a real change in behavior. Right now, people are experiencing a whole slew of complex and contradictory emotions. Some of these feelings are ephemeral and are changing every day; others like uncertainty are staying around for the time being. So to truly connect with people where they are, you have to speak their emotional language. That’s why having your brand behave in a more emotionally charged way and putting the focus on building truly...
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Fast Forward Your Narrative: Crafting Your Response to COVID-19

Fast Forward Your Narrative: Crafting Your Response to COVID-19

Crafting your response to Covid-19 As recognition sets in that the COVID-19 crisis will not be short-lived, companies must respond appropriately by communicating in ways that are empathetic and relevant, contextually aware, human and sensitive. Leaders, brand stewards, and their teams must be extremely focused, keep up with the new normal of uncertainty, and have the ability to rapidly re-evaluate what their company stands for, how it communicates, and why it matters. Making sure your Corporate Narrative resonates with customers, partners, and employees requires an agile strategy and clear...
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A Letter From Our CEO

A Letter From Our CEO

These are the words I shared with our team at our last in-person meeting before we air-hugged our goodbyes until who knows when. Our carefully thought-out plans for 2020 were instantaneously put on hold as COVID-19 took its grip. Like everyone else, we’re now creating plans for the unknown, but our approach to this pandemic is the same approach we’ve always practiced as a business. People first, empathy always. Every decision we make is made through the lens of: what is the right thing to do for our people? Our employees, clients, partners, friends, and families? I believe there has never...
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Adopting a Human Mindset

Adopting a Human Mindset

Over the past weeks, we’ve transitioned to a new life at home, the place where everything now happens with little exception; a blurred, ever-shifting diagram dividing work, our relationships, family life, and rest. In this way, coronavirus has become the great equalizer. The pandemic has also clarified the differences between how we live our lives and the support we’re able to receive, or not. It has swiftly and single-handedly altered our needs as people. It has forced us to prioritize what matters most and accept what’s out of reach. As a result, we have competing practical needs;...
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Cultivating Empathy: Essential in Uncertain Times

Cultivating Empathy: Essential in Uncertain Times

Empathy in Uncertain Times These days, everything feels unsettled. We’ve watched travel discontinue, lively offices expeditiously shift to remote work, restaurants and small businesses shut their doors, cities still and quiet, as the landscape of our global economy shifts on a daily basis. Recognition that this COVID-19 state of living, working, and doing business will not be ephemeral is settling in. We’re seeing first hand as our clients are forced to quickly adapt—make swift decisions, innovate new solutions, and reimagine the way they’ve always done business. It’s clear that the weight...
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Business Imperative: Socializing Strategy

Business Imperative: Socializing Strategy

One of the first things we learn in business is the importance of “having a plan.” Preferably, it should be a strategic plan, complete with milestones, action items, KPIs, and other important measures. This is definitely true. You need to have a plan, and you need to be socializing strategy. As someone who’s been in the consulting game for many years, I can’t count the number of times I’ve sat down with new clients only to discover that while there may, in fact, be a carefully (and expensively) constructed strategic plan, it’s a mystery to most employees. Chances are, they learned...
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