
Building Brands with 5 W’s and an H
The other weekend I went for a walk in Golden Gate Park with a friend and her stroller-bound daughter. It’s been quite a few years since my own kids were young, and while the experience was familiar I could also take it in from a fresh perspective. As we walked along the shores of Stowe Lake, her daughter gave us a lesson in how children take in the world: “Mommy, why is that bird sitting on one foot?” “Where do you think the geese sleep at night?” “How did the big rock get all the way up the hill?” While this form of inquiry is familiar in children, it’s also a big part of how we learn as...
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