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Blog Posts by Joanna Schull


Business Imperative: Socializing Strategy

Business Imperative: Socializing Strategy

One of the first things we learn in business is the importance of “having a plan.” Preferably, it should be a strategic plan, complete with milestones, action items, KPIs, and other important measures. This is definitely true. You need to have a plan, and you need to be socializing strategy. As someone who’s been in the consulting game for many years, I can’t count the number of times I’ve sat down with new clients only to discover that while there may, in fact, be a carefully (and expensively) constructed strategic plan, it’s a mystery to most employees. Chances are, they learned...
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Remembering to Listen: Why Employee Input Is Key to Moving Your Brand Forward

Remembering to Listen: Why Employee Input Is Key to Moving Your Brand Forward

Employee Input: A Valuable Resource You Might Be Overlooking At Emotive Brand, one of the things we strongly believe in is the importance of understanding how a company’s business strategy connects to its brand strategy. As a result, one of the first things we do is review a client’s research: external brand perception studies, competitive analysis documents, analyst reports, and so forth. This external audit is key – but in our experience, it doesn’t provide the complete picture. What’s missing? Potentially, your most informed and passionate stakeholders: your employees. It’s something even...
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