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Blog Posts by Saja Chodosh


User-Generated Content and Why You Want to Be a Usage Brand Today

User-Generated Content and Why You Want to Be a Usage Brand Today

Are Users the New Billboards? Historically, brands relied heavily on marketing and advertising to drive awareness and engagement with products and services. But in an era of general mistrust of big corporations, ever-heightening consumer expectations, and a no-bullshit view on unsubstantiated claims, even a killer ad might not be enough to drive your brand forward. That’s why smart and strategic brands realize its customers have the potential to be the biggest trust, credibility, and value builders (or destroyers) out there. And that nailing brand experience today means tapping into the...
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Why Curiosity Fuels Business Innovation

Why Curiosity Fuels Business Innovation

Where’s the Curiosity? Children thrive on curiosity. People grow up asking questions. Many young children ask “Why?” almost excessively, wanting explanations for everything—unafraid to ask, always curious, and fiercely inquisitive. Why? They are in a phase of intense learning, absorbing information, and widening their capacity for new information at a rapid pace. But studies have found that curiosity peaks at around age four or five and takes a steady decline from there. As people grow up, they become more self-conscious, more fearful about asking questions, and are increasingly...
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Want to Grow Your Business? Adopt a Founders’ Mentality

Want to Grow Your Business? Adopt a Founders’ Mentality

Growth Paradox We work with CEOs every day, developing strategy and helping leaders position their businesses to meet their growth goals. From small, young start-ups, to well-established, huge enterprise businesses, CEOs have a tough role – and leading business forward amidst high growth is a challenge we see again and again. Today’s companies are scaling faster than ever before – even in the middle of increased competition, market pressures, and the stress of solving problems faster and faster. It’s no surprise that the average lifecycle of organizations is getting shorter and shorter. The...
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Generation Z: A New Generation With New Challenges for Brands

Generation Z: A New Generation With New Challenges for Brands

Gen Z, Already? For the past several years the spotlight has been on one generation: yes, millennials – the most studied and arguably the most sought after (or talked about) generation by brands and businesses to date. We, for one, have discussed: what brands they love, where they put their money, where they put their loyalty, why where they work matters, if all the “millennial advertising” hype is even worth it… Now, it seems the focus is shifting. The internet, advertisers, and marketers today are starting to pay a little more attention to those millennials’ younger siblings:...
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On Creating Resonant Digital Brand Experiences Today

On Creating Resonant Digital Brand Experiences Today

Digital Brand Experiences We asked our design team about their point of view on building resonant digital brand experiences today. Here’s what they said. Historically, brands used to rely heavily on brand marketing and advertising for awareness of their products and services. But in the digital age, many brands are born solely online or as an app. In essence, screen only experience(s). What makes some of these brands good vs. great? Great digital brands are true utilities. Once you get into someone’s life and seamlessly integrate into their everyday, that’s when you find success as a...
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