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Blog Posts by Bella Banbury

Rebranding in 2024? Move fast to go slow.

December 13, 2023 —

Rebranding in 2024? Move fast to go slow.

As 2023 winds down, odds are you’ve already set your goals for 2024 and are taking these last couple of weeks to tie up loose ends and get ready to take a running leap into Q1. But before you turn out the lights on the year, we have one piece of advice: if a rebrand is something you’re considering before the end of Q2, the time to start is now. “Starting now” doesn’t mean kicking off the project. But it does mean you need to socialize the endeavor with your leadership team, clarify the goals, secure budget, identify internal teams and resources, define the brief or create an RFP, find the...
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From Failure to a Future: Bella Banbury on Our Agency’s Plan For Equality and Representation

July 15, 2020 —

From Failure to a Future: Bella Banbury on Our Agency’s Plan For Equality and Representation

A Note From Bella Banbury, Co-Founder, On Equality and Representation. Six weeks ago, following a weekend of protest and unrest in response to the murder of George Floyd in the hands of the police, I facilitated our weekly Monday morning team meeting. I did a terrible job. Aiming to facilitate a meaningful dialogue around what action we should take, I stumbled through the conversation not finding the right words or actions to address our team. The meeting ended, we agreed to make a donation to the BLM movement, and simply proceeded with business as usual. That was a failure. As I look back,...
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A Letter From Our CEO

April 1, 2020 —

A Letter From Our CEO

These are the words I shared with our team at our last in-person meeting before we air-hugged our goodbyes until who knows when. Our carefully thought-out plans for 2020 were instantaneously put on hold as COVID-19 took its grip. Like everyone else, we’re now creating plans for the unknown, but our approach to this pandemic is the same approach we’ve always practiced as a business. People first, empathy always. Every decision we make is made through the lens of: what is the right thing to do for our people? Our employees, clients, partners, friends, and families? I believe there has never...
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