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Business Imperative: Socializing Strategy

Business Imperative: Socializing Strategy

One of the first things we learn in business is the importance of “having a plan.” Preferably, it should be a strategic plan, complete with milestones, action items, KPIs, and other important measures. This is definitely true. You need to have a plan, and you need to be socializing strategy. As someone who’s been in the consulting game for many years, I can’t count the number of times I’ve sat down with new clients only to discover that while there may, in fact, be a carefully (and expensively) constructed strategic plan, it’s a mystery to most employees. Chances are, they learned...
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CEOs: Building Trust and Living Your Values

CEOs: Building Trust and Living Your Values

The Truth Is Always Trending Good relationships are built on trust. Whether it’s between romantic partners, brands, customers, or government agencies, trust is the currency rate by which messaging is valued against. So, how much is your word worth? In today’s hyper-polarized landscape, it really depends on who’s speaking. In fact, the world is moving apart in trust. According to the 2018 Edelman Trust Barometer, “In previous years, market-level trust has moved largely in lockstep, but for the first time ever there is now a distinct split between extreme trust gainers and losers.” No...
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The Business Case for Trust: How Leaders Can Unlock the Full Power of Trust

The Business Case for Trust: How Leaders Can Unlock the Full Power of Trust

Trust Pays Off The business case for trust is straightforward and continues to grow. Each year, the data shows that companies with a culture of trust are more profitable than those without it. A culture of trust is not just a “nice-to-have.” It’s good business. Trust culture companies have outperformed the S&P 500 by a factor of three, and high-trust companies “are more than 2½ times more likely to be high performing revenue organizations” than lower-trust companies. Why? It turns out we come with an evolutionary hard-wired attraction to people we can trust and a visceral aversion to...
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If You Want a Meaningful Brand, Make a Meaningful Impact

If You Want a Meaningful Brand, Make a Meaningful Impact

Being a Meaningful Brand The data is in, and to be a meaningful brand, you must make meaningful impact. It is inescapable. The most powerful and profitable brands – regardless of sector – are brands that enhance well-being and enrich peoples’ lives. The Center for Positive Marketing at Fordham University recently published “The V-Positive Report,” which ranks brands according to how they affect consumers along seven dimensions of human needs and wants. The dimensions of the study span from basic physical function to the capacity for building relationships. The most “V-positive” brand in 2015...
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Purpose-led Brands and the Role of the CEO

Purpose-led Brands and the Role of the CEO

Purpose-led leaders lead thriving businesses. If you are a marketer faced with the task of re-branding or leading a brand strategy for your business, think about the person most influential to its success. Wondering who is essential to be part of the team? Ask yourself: Who has the greatest insight into where your business needs to go? Who can make sure that the company’s brand strategy embodies, and brings to life, this vision? Who sees how the people, processes and policies of the business need to evolve to address future issues and opportunities? Who is the best person to lead the...
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Using Values to Build Engagement and a Meaningful Workplace

Using Values to Build Engagement and a Meaningful Workplace

Fifth in a series. “People may not remember exactly what you did, or what you said, but they will always remember how you made them feel.” – Maya Angelou The goal of employee engagement is to drive employee attitudes, behavior, morality, and ethics in such a way as to improve their productivity, morale, satisfaction, and usefulness within the organization. However, many companies have struggled with converting their proclaimed values into compelling, work-changing experiences for their employees. Often, the problems have been that the values are typically expressed with meaning-neutral (if...
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Leadership Is What Leadership Means

Leadership Is What Leadership Means

Gianpiero Petriglieri is Associate Professor of Organisational Behaviour at INSEAD, a regular contributor to the HBR blog, and a prolific and insightful tweeter. Indeed, the title of this old, but relevant post is taken from one of his tweets promoting his piece on HBR, “There is no shortage of leaders.” Professor Petriglieri’s main point is that the methods and goals of leadership are misplaced.  He suggests that the current narrow view of leadership development and practice is falling short of what’s needed in today’s world. “There is no shortage of leadership at all.” “There are plenty of...
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Purpose-led Business Leaders Gain Competitive Advantage

Purpose-led Business Leaders Gain Competitive Advantage

Long ago we fell in love with this Fast Company article about purpose-led business leaders who are changing the way business works by embracing purpose. Here we recap its main points, and add additional perspective. Generation Flux is a group defined less by age than by attitude. According to the article’s author, Robert Safian, Generation Flux “refers to the group of people best positioned to thrive in today’s era of high-velocity change.” Safian continues, “Fluxers are defined not by their chronological age but by their willingness and ability to adapt. These are the people who are...
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Leadership in a COVID-19 World: Navigating “Fields of Paradox”

Leadership in a COVID-19 World: Navigating “Fields of Paradox”

Turbulence Takes a Toll The acceleration of COVID-19, the speed and intensity of change, the current economic terrain, and the pressure to innovate, adapt, stabilize, and address each new challenge (of which there are many) with focus, grace, empathy, and precision is no doubt taking a toll on all of today’s business leaders.  The current state of affairs reminded us of an interview with Gianpiero Petriglieri, Professor of Leadership and Organizational Behavior at INSEAD, who provides insights into the implications of turbulent times on leadership.  “Whatever sector or industry you...
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Good Leadership Character Leads to Good Brand Character

Good Leadership Character Leads to Good Brand Character

Tough time call for strong leaders As recognition sets in that the COVID-19 crisis will not be short-lived, companies must respond appropriately by communicating in ways that are empathetic and relevant, contextually aware, human and sensitive. Leaders, brand stewards, and their teams must be extremely focused, keep up with the new normal of uncertainty, and have the ability to rapidly re-evaluate what their company stands for, how it communicates, and why this matters now more than ever. Leadership Character An excellent post at IMD.org speaks to two attributes that the writers, Professors...
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