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Blog Posts by Chris Ames


Storytelling Is the Best Bridge Between Customers and Solutions

Storytelling Is the Best Bridge Between Customers and Solutions

Once Upon a Sales Deck Salespeople want to sell. This much we know. Often, in our conversations with clients or in our perusing of sales decks, we hear a similar refrain. How do we cut to the chase and get to the meat? We don’t blame them. In today’s millennial-influenced age of purpose, you could sit through a narrative, a manifesto, a history lesson, a personal testimony, and a video on corporate social responsibility all before learning what someone is actually selling you. That’s the balancing act. You’re only as strong as your story — but if your story goes on too long, meanders, or...
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Enduring Brand Lessons from the Worlds of Retail, Restaurants, and Other First Jobs

Enduring Brand Lessons from the Worlds of Retail, Restaurants, and Other First Jobs

Is there anything as formative as our first jobs? It’s a magical time when the newfound autonomy of getting a paycheck is immediately countered by an ugly truth: making money is hard work. For many of us, first jobs start in the worlds of retail, restaurants, and other seemingly unglamorous customer service gigs. There are, by definition, entry-level positions, but don’t let that fool you. Any job that puts you in front of people — people with highly-specific desires, big expectations, and virtually no patience — requires a herculean amount of smarts and emotional intelligence. There is a...
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Emotive Design Is Felt in the Gut

Emotive Design Is Felt in the Gut

This week, we had the pleasure of adding Beth Abrahamson as a Senior Designer to our team. She is a multidisciplinary graphic designer whose practice challenges the distinction between art and design. Constantly shifting in and out of different mediums – collage, ceramics, photography, drawing – she’s an expert at imagining how these forms can live in the digital world. With an MFA in Design from California College of the Arts, Beth has recently worked with AirBnB, Southern Exposure, San Francisco Art Institute, and many others. We sat down with Beth to discuss her work, the importance of...
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Brand Is the Best Foundation for Growth

Brand Is the Best Foundation for Growth

Emotive Brand Experts #6: Kelly Morgan Continuing our Emotive Brand Experts series, we’re interviewing past and present Emotive Brand clients to discover what they do better than anybody else — and how that expertise can be used to embolden your brand today. Kelly Morgan is Head of Marketing at Lyra, a startup that’s transforming behavioral healthcare. We’ve been working with Kelly to rebrand Lyra, and they just launched their new brand last week. In addition, they’ve secured their next series of funding! Kelly spoke with us to discuss key learnings from the rebranding process. What was the...
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How to Bring in a Branding Agency (And Still Thrive as a Creative Director)

How to Bring in a Branding Agency (And Still Thrive as a Creative Director)

Agency or Enemy? If you’re a Creative Director, chances are you’re some lovely mix of imagination, diplomacy, market knowledge, and damn good design sense. You bring focus to every project. You know how to communicate across disciplines and departments. After all, that’s why you were hired. So why in God’s name would you ever need to bring in an outside branding agency? And if by some cruel twist of fate you’re forced into this position, how do you avoid effectively hiring your replacement? If You’re Reading This Creative Brief, We’re Already Behind Schedule...
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