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Blog Posts by Chris Ames


Navigating Between Good and Bad Failure

Navigating Between Good and Bad Failure

Silicon Valley loves the idea of failure. In the world of tech startups, messing up is practically a religion. People wield that Samuel Beckett quote – try again, fail again, fail better – like it’s a Louisville Slugger. As Adrian Daub writes, “People take jobs and lose them, and go on to a new job. People create products that no one likes, and go on to create another product. People back companies that get investigated by the SEC, and go on to back other companies. In Silicon Valley, it seems, there is no such thing as a negative experience.” But the thing is, not all types of failures are...
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How to Find the Right Product-Market Fit

How to Find the Right Product-Market Fit

Since the dawn of man, every entrepreneur believes they have the magical product that is going to change the game, revolutionize the market, blaze the trail, and yes, make the world a better place. It’s the type of hyperbolic startup language we’ve come to quickly identify and dismiss because we know at the end of the day, venture capitalists don’t really back products – they back winning business models. So, how do you skip the tech jargon and get straight to a hair-on-fire business model? There may be no better litmus test than that of the elusive “product-market fit.” Coined by Marc...
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Kick the Door Down with Your Brand Manifesto

Kick the Door Down with Your Brand Manifesto

Building a successful brand can feel like building a ship in a bottle. There are so many delicate and interlocking pieces to monitor and keep safe within a defined system. It’s a process that rewards research, meticulousness, measuring twice, and cutting once. Yet in nearly every project I’ve been part of, there comes a time when the kid’s gloves come off. People get restless, get sick of being extra careful, and want to kick the door down with their idea. Maybe everything feels technically right, but nothing is resonating in an impactful way. The fact is, when it’s time to go to market,...
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Feeling the Holiday Spirit: Introducing Emotive Feels

Feeling the Holiday Spirit: Introducing Emotive Feels

Emotion Is Everything For brands to make an impact on the outside world, they must explore inner worlds. In our line of work, emotion is everything. The most successful brands are those that evoke feeling—that ignite new ways of thinking about the world and our unique place in it At Emotive Brand, naturally, we’re obsessed with emotion. We believe every company can perform better if its brand connects with people on an emotional level. A brand that’s emotive triggers feelings, inspires action, earns loyalty, and lifts spirits. In the overcrowded business world, your brand must resonate...
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When Your Values Aren’t Really Values

When Your Values Aren’t Really Values

Beware of Generic Values In the inboxes and Slack channels at Emotive Brand, there is a video that often gets shared before we embark on a brand video. It’s called “This Is a Generic Brand Video, by Dissolve,” and it’s a hilarious satire of when you try to make your brand stand for everything, it ends up standing for nothing. “Equality, innovation, honesty, and advancement,” the narrator says, in a salt-of-the-earth grumble, “are all words we chose from a list.” Company values not only shape the external identity of your organization, they act as an internal compass for your current and...
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