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Blog Posts by Tracy Lloyd


Creating an “On-Brand” Community for Developers

Creating an “On-Brand” Community for Developers

The Value of an Online Community Building an online community is a great way for companies to encourage deeper relationships with customers, enthusiasts, and most especially – developers. Technology companies are particularly adept at leveraging active participation, good will, and sheer word-of-mouth power of the cloud crowd. Many sponsor technical communities for developers like teaching, customer support, and newbie coaching. People flock to well-structured, well-run forums for advice, problem-solving, and to share their work and ideas. Some communities spring up of their own accord, sparked by a lone enthusiast trying to solve a problem who attracts people with similar...
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What Is the Strength of Your Marketing and Brand and Its Impact on Your Business?

What Is the Strength of Your Marketing and Brand and Its Impact on Your Business?

Do you ever wonder about the strength of your brand? And its impact on your business? Do you monitor it and measure it? Do you evaluate it like you do for your business? If you wanted to know how it’s doing, would you even know what questions to ask? We’ve put together a quick diagnostic test to help CEOs assess when it’s time to for a strategic brand check-up. Eight Questions to Ask Yourself to Evaluate the Strength of Your Brand Does your company have a purpose that your employees live up to every day? Is it meaningfully activated in your...
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Entrepreneurs — Why You Need This Advice for Your Next VC Pitch

Entrepreneurs — Why You Need This Advice for Your Next VC Pitch

The Entrepreneur Pitch Every day, in offices up and down Sand Hill Road, founders meet with venture capitalists to make their pitch. For entrepreneurs, these aren’t mere meetings. They are defining moments, perhaps life-changing ones. Only the truly clueless would be unprepared for meetings of this magnitude. Rock-solid business plan? Check. Technology road map? Check. Go-to-market strategy? Market analyses? Financial projections? Check. Check. Check. And yet…despite all that exhaustive effort, many entrepreneurs are not truly ready for what might one of the most important meetings of their career. They aren’t prepared with an answer to the most basic question...
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Maintaining Brand Relevance in a Fast-Paced World

Maintaining Brand Relevance in a Fast-Paced World

Brand Relevance Amidst New Expectations In a time of constant change and heightened customer expectations, the greatest danger facing most brands today is loss of brand relevance. People are ultra-connected. Markets constantly shift. New trends emerge. Competitors enter and shake things up. And customers expect more from the brands they buy from. As a result, many businesses struggle to stay relevant – trying to get ahead of competition, adapt fast enough, and maintain their position in the market. In order to survive, brands need to evolve in a way that differentiates them from their competitors, and at the same...
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Why Is Messaging for B2B Companies Today So Difficult?

Why Is Messaging for B2B Companies Today So Difficult?

Disruptive and Transformational Technologies Technology is advancing like never before. With advancements in AI, machine learning, iOT, analytics, and so much more, it’s becoming more and more difficult for businesses to keep pace. Industries are being transformed and the world we live in is changing before our eyes. As an agency, we work with many tech clients who are in the midst of this change – racing the clock to get to market before the competition.  And while many have worked tirelessly to build the best technology in their realm, they struggle with how to position and message their product...
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