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Socializing Brand Strategy


Law Firm Branding Project: Launching with Impact

Law Firm Branding Project: Launching with Impact

A law firm branding project isn’t just about the strategy or the creative – it’s about getting the law firm ready, aligned, and joined together behind the change. A new brand is an opportunity to build excitement and momentum around the future of your law firm. And the launch plays a large role in this. But launching a global law firm brand and figuring out how you are going to share it with the people who matter to your business is no small task. Here are some tips for launching your new brand: Although pushing your new website live...
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What Makes a Great Strategist?

What Makes a Great Strategist?

A Team of Strategists Lots of businesses use the title of strategist for roles within their organization. For us at Emotive Brand, we have a very clear and defined view of what makes a good brand strategist. We carefully curate our project teams of strategists with a focus on selecting the skill sets and experience that are best suited for our clients and our projects. The Need for a Great Strategist In today’s hyper competitive, interconnected, always shifting world businesses need great strategists to really drive their business and brand forward. When recruiting and hiring strategists at our agency, there...
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Brand Behavior Matters

Brand Behavior Matters

To Transform Your Brand, Transform Your Brand Behavior In the end, brand behavior is what drives results. No matter how smart and inspired your brand strategy may be, it’s just strategy. And oftentimes, it’s just not enough. In fact, we’ve seen many brand strategies fall short because they failed to move beyond brand identity and communications, and didn’t provide the guidelines, tools, and processes needed to actually bring the brand’s defining attributes to life through meaningful behavior and action. Brand behavior is all about how your brand reaches out to people and how they respond back to you. In...
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