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Leadership


Leading a Digital Transformation: The Requirements of Today

Leading a Digital Transformation: The Requirements of Today

The Strength of Digital Today Across the globe, digital innovations are disrupting industries at lightning speed. And brands who want to be positioned to thrive, need to move fast enough to stay ahead. As a result, businesses leading digital transformations today are digitally innovating, digitally connecting, and digitally disrupting at record paces. Moving Digital Forward Accelerating into the future at this speed and competing in a landscape where every touchpoint is interconnected is hard work. Many CEOs are under a lot of pressure to locate and install the right technology as fast as they can get the funds to...
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Business Transformation: How to Drive Successful Change

Business Transformation: How to Drive Successful Change

The Need for Change There are many reasons why an organization might come face to face with the need for a business transformation. Increasing competition, new seemingly unattainable prospects, large growth goals, or not meeting the expected return on investment are among many of the most common we see. These reasons and warning signs are by no means mutually exclusive. A business transformation generally involves large shifts that dictate change at every level of the business and brand – small and large scale. And managing a change of this scale is no easy task for businesses or leaders today....
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Why Business Leaders Must Address the Big Picture

Why Business Leaders Must Address the Big Picture

Business Leaders, Caught in the Small Picture It’s easy for business leaders to get caught up in the details of everyday business, assuming the role of micromanager, not leader. And because leaders may not be focusing on big picture questions surrounding the vision, meaning, and value of their business and brand, many leaders end up feeling stuck – trying to figure out how to implement behavior without any strategy to guide these decisions. All while employees, middle managers, customers, and stakeholders all suffer as a result. Too often, big picture questions are dismissed as ‘important’, but not necessarily ‘urgent’...
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Today’s CMO: What It Takes to Drive Growth

Today’s CMO: What It Takes to Drive Growth

We work with CMOs every day, developing brand strategy and positioning businesses to enable growth and build brand strength from within their organizations. We have seen a role shift for CMOs over the past few years and have deep empathy for these leaders as they look to keep pace with an ever changing set of skills – more complex and more digital by the day. Because we have a front row seat of today’s CMO, we see more and more of our clients responsible for delivering both top line revenue and profit. CMOs are not only expected to keep...
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Female CEOs We Admire and Why

Female CEOs We Admire and Why

The Gender Gap It’s no secret that gender disparities and inequalities still exist. And gender inequality in the workplace today goes beyond the pay gap. The wage gap has narrowed to less than 5%, but this isn’t enough. 59% of women still feel like they have fewer opportunities because of their gender. 88% of women say they feel as though they are addressed differently than male colleagues. And only 4.2% of CEOs in America’s fortune 500 are women. And as a company with two female CEOs, we are acutely aware of this and believe in closing this gap. We...
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The Value of Leadership that Inspires

The Value of Leadership that Inspires

Leadership Leads to Inspiration The strength of a company depends heavily on its leaders and their leadership. Successful business leaders have to be smart, hardworking, and able to get things done. But, often, that’s simply not enough to fuel a thriving business. Today’s companies require more than just intelligence and drive. As a result, more and more companies are seeking out and focusing on developing their ability to drive inspiration and motivation. And in modern business, whether a leader can inspire, motivate, and engage employees is what sets one leader apart from the next. Inspiration not only leads to more...
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