Topics

Blog Posts by Jim Humes


Verbal Branding: Because Words Matter

Verbal Branding: Because Words Matter

If you were to open up a brand and look inside, beneath the logo and colors and typefaces, the images and illustrations, the interactions and experiences, you’d find language. It’s because the basic building blocks of brands—the ideas, emotions, aspirations, values, and promises that create value and differentiation—emerge from the words we use to express them. And for a brand to truly resonate, it needs to embody a coherent set of language (verbal branding) designed to create meaning. So, what is verbal branding exactly? Verbal Branding is the practice of using language to focus and amplify...
Read more >