Topics

Leadership

The Value of Leadership that Inspires

August 2, 2016 —

The Value of Leadership that Inspires

Leadership Leads to Inspiration The strength of a company depends heavily on its leaders and their leadership. Successful business leaders have to be smart, hardworking, and able to get things done. But, often, that’s simply not enough to fuel a thriving business. Today’s companies require more than just intelligence and drive. As a result, more and more companies are seeking out and focusing on developing their ability to drive inspiration and motivation. And in modern business, whether a leader can inspire, motivate, and engage employees is what sets one leader apart from the next....
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How Is Coaching Like Brand Strategy?

July 29, 2016 —

How Is Coaching Like Brand Strategy?

Coaching and Brand Strategy: Parallels in Action We are an active bunch at Emotive Brand. Because our team is filled with athletes, it seems only natural to draw a parallel between the impact of coaching and brand strategy. Bella Banbury, co-founder and CEO at Emotive Brand, is a Triathlete. Bella is the first to say that her growth in the sport is thanks not only to dedicated hours spent on her bike, on the trails, and swimming in the San Francisco Bay, but thanks to the support of her coaches. Coaching keeps her on track, focused, injury free, and the fittest, fastest, and strongest she...
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Purpose Drives Financial And Competitive Advantages – Deloitte

July 14, 2016 —

Purpose Drives Financial And Competitive Advantages – Deloitte

Purpose-Driven Companies Deloitte is the world’s largest audit, tax, and consulting firm. They have done extensive research on purpose-driven companies and the role of purpose in them. And according to their report, companies at which people agree there’s a “strong sense of purpose” perform significantly better than those that don’t. Specifically, these purpose-driven companies have: • Excellent financial performance • Distinct and differentiated brands • Strong workplace cultures • Highly satisfied customers Three Drivers to purpose-based performance improvements: 1. Create a Purposeful...
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The Need for Trust and Transparency with your Employees

July 6, 2016 —

The Need for Trust and Transparency with your Employees

Demands of Transparency In many ways, we live in a time of extreme transparency. From product reviews and political opinions to knowing exactly what your coworker ate for dinner – not much is hidden. But with so much out there, people are more skeptical and less trusting, constantly questioning: What’s real and who can I trust? As a result, people are demanding more from the businesses they work for and the brands they buy from. People don’t want a sea of information and opinions. They want real, honest, authentic, and transparent brands that ring true at every moment. The Need for...
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Making Everyone a Brand Champion

March 5, 2023 —

Making Everyone a Brand Champion

Developing brand champions is critical Good brand strategies don’t stop at defining why the brand matters. They go further to define the attitudes and behaviors that will define the brand experience in ways that truly matter. Behavior is best defined on two levels: brand and workplace. Brand behavior Brand behavior focuses on the tangible and controllable aspects of your brand. These include the brand’s visual identity and it’s voice in marketing and advertising. Brand behavior identifies the shifts that will generate the feelings with which the brand seeks to be...
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Using Values to Build Engagement and a Meaningful Workplace

February 17, 2016 —

Using Values to Build Engagement and a Meaningful Workplace

Fifth in a series. “People may not remember exactly what you did, or what you said, but they will always remember how you made them feel.” – Maya Angelou The goal of employee engagement is to drive employee attitudes, behavior, morality, and ethics in such a way as to improve their productivity, morale, satisfaction, and usefulness within the organization. However, many companies have struggled with converting their proclaimed values into compelling, work-changing experiences for their employees. Often, the problems have been that the values are typically expressed with meaning-neutral (if...
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Thoughts for CEO’s

November 9, 2015 —

Thoughts for CEO’s

Business is hard. Companies face a never-ending stream of challenges. Ask a CEO, “What’s the matter?”, and he or she is likely to talk anxiously about need to scale faster, recruiting top talent, lagging innovation, disgruntled customers, growing competition, the threat of commoditization, investor concerns, and a litany of other issues. These are real issues and concerns. They are often complex issues that are difficult and expensive to address. And, try as they may, many CEOs have trouble implementing the changes needed to counter these disruptive and destructive...
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Why Leaders That Matter Look Outward

November 5, 2015 —

Why Leaders That Matter Look Outward

One of the biggest challenges for any leader is to maintain a holistic perspective of the world. Too often, the pressures of the market, of shareholders, and the organization, keep the leader looking inward. This inward-looking behavior extends to the rest of the organization, because people “follow the leader”. As a result, the organization continues to spiral down into egocentric, myopic and self-serving behavior. Unfortunately, this self-serving attitude, and way of being, puts the organization in the class of “most” businesses, and therefore, dilutes whatever...
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What Does This Say About Your Leadership Style?

July 30, 2015 —

What Does This Say About Your Leadership Style?

Leadership style. What is yours? Gianpiero Petriglieri is Associate Professor of Organizational Behavior at INSEAD, a regular contributor to the HBR blog, and a prolific and insightful tweeter. Indeed, the title of this post is taken from one of his recent tweets promoting his latest piece on HBR, “There is no shortage of leaders.” Professor Petriglieri’s main point is that the methods and goals of leadership are misplaced. He suggests that the current view of leadership development and practice is falling short of what’s needed in today’s world. “There is no shortage of leadership at all.”...
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Innovative Leaders Articulate the Way Forward

July 23, 2015 —

Innovative Leaders Articulate the Way Forward

Innovative leaders. Getting Innovation right.  Seth Kahan, a change specialist who authored the book, “Getting Innovation Right” presents three practical secrets for the innovative leader. We were particularly struck by his second secret. Articulate the Way Forward People rely on their leaders to craft a vision of the future that makes sense and can guide their everyday decisions. Most of the leaders I have met improvise this activity and many do it badly. And yet articulating a rousing vision of the future isn’t difficult. It can be your secret super-power, if you just master...
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