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Brand Loyalty


The Secret to Thriving Business

The Secret to Thriving Business

Purpose-Led Business, Now the Expectation Surviving – let alone thriving – in today’s uncertain economy is hard. Successful companies share one unifying factor: they are purpose-led companies. Purpose is the driving force of thriving business today, a key mobilizer for employees, and the key attribute for well-built and sustainable organizational cultures that can grow, thrive, and shift with the times. Research shows that people are demanding and craving more from the businesses, brands, and companies they work and buy from, and leading with purpose is not a bonus but an expectation for business in 2016.  A good product or...
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Emotion is Key to Driving Brand Loyalty

Emotion is Key to Driving Brand Loyalty

Brand Loyalty is deeply tied to emotional significance between people and brands. We all have products we use with little thought or consideration. In fact, truth be told, we have little feeling for most of the products we use every day. Indeed, if we were unable to find one of the meaningless brands we regularly buy, we would be more than happy to settle for another brand. After all, as far as we are concerned, very little separates one from the other. For some, there is no alternative But for some of the products in our lives, there is...
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Personalization Can Drive Meaning For Brands

Personalization Can Drive Meaning For Brands

What helps create a truly meaningful brand? A flawlessly articulated purpose? A killer logo? A leadership team that really understands the value of brand? Complete internal alignment? Oftentimes, the interplay of many different brand elements work together to create cohesive and lasting meaning. But one element that is gaining value in the world of branding is personalization. Right now, personalization is “in” with brands. Mass consumption and mass production are becoming things of the past. These days, brands that matter and resonate with people are the ones that feel like they’re authentically made and designed just for you. It’s...
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Meaningful Millennials: On Brand Loyalty

Meaningful Millennials: On Brand Loyalty

This is the third installment of our weekly series entitled “Meaningful Millennials”, where we interview millennials on a variety of different subjects that are top of mind for us in the studio. As a brand strategy firm, we work with our clients to help create and roll out strategies that enable their brand, their business, and their workplaces to be more meaningful. We believe that with meaning comes loyalty. And with loyalty comes sustained and successful business. This month, we have been focusing on how brands can build loyal relationships with millennials that inspire connections, maintain trust, establish rapport,...
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Make Purposeful Brand Resolutions in 2016

Make Purposeful Brand Resolutions in 2016

The New Year is the perfect time to step back and create impassioned and attainable brand resolutions. What do you want to achieve in 2016? Look back on 2015 and reflect on your business. What were your greatest successes and biggest challenges? How can you live your brand promise in 2016? How can you build your brand to flourish? Emotive Brand wants to add some inspiration and purpose to the start of your 2016. We’ve asked top business executives across varying industries to share one piece of advice about managing a brand and driving business. Our advice: read up....
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Could Your Brand Ever Command as Much Loyalty as a Sports Team?

Could Your Brand Ever Command as Much Loyalty as a Sports Team?

Loyalty – a strong feeling of support or allegiance. At least once a year, my good friend wears the 40 year-old T-shirt of his favorite sports team. It’s too small. It’s faded and threadbare in places. It’s garish color looks terrible on him. It has a hole in the shoulder. But he loves it. It represents something that matters to him. His team. 40 years ago they won an NBA championship. Who knew at the time that it would take 40 years to get another chance? Over the decades, even though the team had highs and low, he still held...
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