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Technology

When Designers and Developers Collaborate, Everyone Wins

January 28, 2020 —

When Designers and Developers Collaborate, Everyone Wins

A great developer recognizes and enhances design decisions. A great designer understands the technology they are designing for. Both developers and designers need to have an intimate understanding of each other’s fields in order to produce better experiences for brands. In order to deliver a bespoke experience for a brand, a collaborative environment needs to be fostered. How to Actually Collaborate A key element to facilitating design and developer collaboration is reshaping the reviewing process. The traditional way is to do a bunch of design work upfront, get client approval, polish the...
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The New Web: How Development Tools and Collaboration Enable New Design

October 22, 2019 —

The New Web: How Development Tools and Collaboration Enable New Design

From 2007 until very recently, the web was infiltrated by the same design patterns. Everyone is familiar with this: a generic headline with a call to action, three icons below describing features, and a few full-width, black-tinted images with text on top. When Sketch burst onto the scene in 2010, the web design discipline sped up, but the developer hand-off process was still tedious. Dimensions were specified using redlines, and the web was built with block and inline elements. Flash was dying, and there were no tools for designers to easily bring their more expressive designs to life....
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Content Strategy Trends for 2020

October 8, 2019 —

Content Strategy Trends for 2020

As the decade winds down to a close, we’re taking a look at the most important trends affecting your business, brand, and culture heading into 2020. First up, we’re examining all things content strategy: tone, technology, and personalization. Let’s do it. Mobile > Everything Else The simple truth is if it doesn’t work on mobile, it doesn’t work. There can be no compromise when it comes to the look, feel, or content strategy of the mobile experience—considering it is the dominant experience. In 2020, even more emphasis will be placed on increasing mobile user interaction. If your...
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Blurring the Line Between Physical and Digital

June 20, 2019 —

Blurring the Line Between Physical and Digital

What’s better: shopping online or in-person? Short answer: yes. We’re in a new type of era where the spheres between online and off are blurry, interconnected, and strengthen one another. We’re all trying to meet the consumer where they are. If they can interact in both spaces indiscriminately, shouldn’t your brand? “Phygital” is the concept of using technology to bridge the digital world with the physical world with the purpose of providing a unique interactive experience for the user. While the buzzword is relatively new (and awful), many of the technologies required to fuse a...
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Will the Future of HR Still Be Human?

February 21, 2019 —

Will the Future of HR Still Be Human?

Ironically, the biggest forces shaking up the HR industry these days aren’t human at all. Artificial intelligence (AI), machine learning (ML), and natural language processing (NLP) are all drastically transforming the world of recruiting and hiring. Just look at the Artificial Intelligence Index 2018 Annual Report by Stanford University, which shows that the number of active U.S. startups developing AI systems has increased 14-fold since 2000. There is clearly a hunger for this type of technology, but we’re only just starting to grasp what’s possible with these shiny new toys. While we’ve...
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Design Trends for 2019

December 13, 2018 —

Design Trends for 2019

Friction Builds Character Friction is one of those words you see in Silicon Valley all the time. Specifically, in technology’s promise to remove it. A frictionless experience is instantly digestible, seamless, clean. The only problem is that in desperately trying to remove the friction from every experience, you can remove the experience altogether. A little friction, intrigue, or mystery is not always a bad thing – especially when it comes to design. As we look forward to 2019, we have talked about trends for employer branding and overcoming strategic challenges. Today, we turn our sights...
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The Role of Voice Technology for Brands

November 29, 2018 —

The Role of Voice Technology for Brands

Voice Technology Is Older Than You Think Voice is the newest technology platform on the block. And like all seemingly new things, it’s actually much older than you think. In the early 1960s, IBM introduced the Shoebox, an early effort at mastering voice recognition. This bulky little machine could recognize 16 words spoken into its microphone and convert those sounds into electrical impulses. Basically, it was a voice-operated calculator. Dressed in a tuxedo at the 1962 World’s Fair in Seattle, developer William C. Dersch performed the miracle of turning your voice into a search engine....
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AI and Machine Learning: A Future Forward for Brands?

June 28, 2018 —

AI and Machine Learning: A Future Forward for Brands?

The Future, It’s Here: AI and Machine Learning It’s easy to think of an AI-led world as a thing of the future – that movie-like image where robots run hotels, TV ads know your name, and data is more valuable than the gold people ran to California for decades ago. Yes, the future is blurry, exciting, full of fear, and countless unknowns. Yes, it is changing every day – and fast. But the future is happening, now. In fact, AI is already integrated into the way each of us experience brands every day – even if we don’t know it. You wake up in the morning and ask Alexa what the weather is. You...
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The Role of B2B Messaging and How to Get it Right

May 15, 2018 —

The Role of B2B Messaging and How to Get it Right

Disruptive and Transformational Technologies Technology is advancing like never before. With disruptive technology advancements in AI, machine learning, iOT, analytics, and so much more, it’s becoming more and more difficult for businesses to keep pace. Industries are being transformed and the world we live in is changing before our eyes. So how can you develop more compelling and differentiated B2B messaging for marketing and sales teams? As an agency, we work with many tech clients who are in the midst of this change – racing the clock to get to market before the competition....
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Laser-Focused Branding and the Sales Learning Curve

March 1, 2018 —

Laser-Focused Branding and the Sales Learning Curve

Not For the Masses Every company wants to climb the Sales Learning Curve — a model for establishing and ramping up a sales force and increasing sales yield — faster. But few focus on branding as a way to accomplish that. In fact, a laser-focused brand is a critical driver of your sales reps’ ramp-up and revenue growth. It sounds risky to create a brand and launch a product based on the needs of a very defined group. But it might just be a better approach to branding and marketing. The Laser-Focused Branding of PubMatic Take the company, PubMatic. Before contacting Emotive Brand, PubMatic had...
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