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The Role of Voice Technology for Brands

The Role of Voice Technology for Brands

Voice Technology Is Older Than You Think Voice is the newest technology platform on the block. And like all seemingly new things, it’s actually much older than you think. In the early 1960s, IBM introduced the Shoebox, an early effort at mastering voice recognition. This bulky little machine could recognize 16 words spoken into its microphone and convert those sounds into electrical impulses. Basically, it was a voice-operated calculator. Dressed in a tuxedo at the 1962 World’s Fair in Seattle, developer William C. Dersch performed the miracle of turning your voice into a search engine....
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AI and Machine Learning: A Future Forward for Brands?

AI and Machine Learning: A Future Forward for Brands?

The Future, It’s Here: AI and Machine Learning It’s easy to think of an AI-led world as a thing of the future – that movie-like image where robots run hotels, TV ads know your name, and data is more valuable than the gold people ran to California for decades ago. Yes, the future is blurry, exciting, full of fear, and countless unknowns. Yes, it is changing every day – and fast. But the future is happening, now. In fact, AI is already integrated into the way each of us experience brands every day – even if we don’t know it. You wake up in the morning and ask Alexa what the weather is. You...
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The Role of B2B Messaging and How to Get it Right

The Role of B2B Messaging and How to Get it Right

Disruptive and Transformational Technologies Technology is advancing like never before. With disruptive technology advancements in AI, machine learning, iOT, analytics, and so much more, it’s becoming more and more difficult for businesses to keep pace. Industries are being transformed and the world we live in is changing before our eyes. So how can you develop more compelling and differentiated B2B messaging for marketing and sales teams? As an agency, we work with many tech clients who are in the midst of this change – racing the clock to get to market before the competition....
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Laser-Focused Branding and the Sales Learning Curve

Laser-Focused Branding and the Sales Learning Curve

Not For the Masses Every company wants to climb the Sales Learning Curve — a model for establishing and ramping up a sales force and increasing sales yield — faster. But few focus on branding as a way to accomplish that. In fact, a laser-focused brand is a critical driver of your sales reps’ ramp-up and revenue growth. It sounds risky to create a brand and launch a product based on the needs of a very defined group. But it might just be a better approach to branding and marketing. The Laser-Focused Branding of PubMatic Take the company, PubMatic. Before contacting Emotive Brand, PubMatic had...
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What Brands Need to Do Right to Nail Their Digital Strategy

What Brands Need to Do Right to Nail Their Digital Strategy

Emotive Brand Experts #5: Michael Beavers Continuing our Emotive Brand Experts series, we’re interviewing past and present Emotive Brand clients to discover what they do better than anybody else – and how that expertise can be used to embolden your brand today. Michael Beavers is a Silicon Valley-based digital strategist who works with leading technology enterprises, consumer brands, and startups. A veteran from both sides of the client and agency relationship, he’s worked with Google, Yahoo!, Intel, and many others. *** How do you define digital strategy? Digital strategy describes the...
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Machine Learning Is the New, New Thing. But Can It Help CMOs Build Brands?

Machine Learning Is the New, New Thing. But Can It Help CMOs Build Brands?

Can big data build brands better? A few years ago, Big Data promised to radically transform the marketing landscape. CMOs were warned to master it or watch their brands get left behind. Artificial intelligence was the next new, new thing. Now the hot property is machine learning, the data-crunching tool that can find patterns in big data and make them actionable. Each of these innovations is truly transformative — and each has limitations. As machine learning gathers steam, let’s look at what it means for brands. Which challenges can machine learning tackle which still depend on human...
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The Future of SEO Is Voice Search

The Future of SEO Is Voice Search

Between Siri, Alexa, Cortana, and Google Assistant, voice technology is quickly becoming a daily part of the modern landscape. Beyond creating grocery lists or sending texts, voice search is how many people are now discovering and connecting with brands. To remain relevant — and searchable — brands need to begin thinking about how to include voice search into their overall strategy. After all, whether someone is using their thumbs or their voice, don’t you want to be found? Voice Search Breaks the Rules of SEO Sometimes, the most advanced technology takes us right back to where we started....
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Disruptive Brands: How to Challenge the Status Quo and Succeed

Disruptive Brands: How to Challenge the Status Quo and Succeed

Disruptive Brands Are In We’ve talked some about disruptive brands, why challenging the status quo and presenting information in a fresh way is an important driver of successful businesses today. Millennials value disruption more than any generation before. Many brands and businesses today are thriving because they aren’t afraid to do something new and make a splash. Companies everywhere are trying to figure out how to be the next Uber, AirBnB, or Amazon of their industry – innovating faster than their competition, hiring the most creative people out there, and doing something that’s never...
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VR: Gaining Momentum as We Enter 2017

VR: Gaining Momentum as We Enter 2017

Rising Normalcy in 2016 2016 was a big year for virtual reality. Facebook’s Oculus Rift and Oculus Touch released this week. HTC’s Vive and Sony’s PlayStation VR made a splash. Google’s Cardboard and Samsung’s Gear VR kept progressing in mobile. And although there are bigger years to come, this year indicated a rising normalcy around VR. Deloitte Global predicts VR will reach a billion dollars in profits by the end of the year, and by 2020 the VR industry is expected to have shipped 30 million headsets globally. VR dominated the discussion at SXSW this year – indicating that virtual reality...
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Why the Best Brands Act Like Tech Companies

Why the Best Brands Act Like Tech Companies

Everyone’s in Tech Today, it’s not a question of tech vs. non-tech. At the end of the day, every company is a technology company.  This means it’s time to throw away preconceived notions about what tech companies are, what they do, or where they do it. Technology companies don’t only thrive in Silicon Valley. Technology companies aren’t all as big as Google. In fact, you don’t even need to sell technology to be a technology company. It’s not always about the product. It’s about how you do business, how you compete, and how you offer the most meaningful value to customers. It’s about...
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