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Age of Meaning


Talking Purposeful, Global Leadership in a COVID-19 World: Interview with Emily Chang, Senior Executive

Talking Purposeful, Global Leadership in a COVID-19 World: Interview with Emily Chang, Senior Executive

An Interview with Senior Executive, Emily Chang: Purpose and Profit, Meaningful Global Leadership, Commercialization, Innovation, and Mentorship in a COVID-19 World We sat down with Emily Chang, a Senior Executive with 20 years of global experience in Customer Experience, Business Strategy, Cross-Cultural Team Leadership, Change Management & Organizational Renewal, and Brand Building at enterprise organizations such as P&G, Apple, IHG, and Starbucks. Emily is in the midst of writing a book that focuses on ideas of purposeful leadership, community, and culture. In this interview, she...
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How to Grow and Maximize Employee Engagement

How to Grow and Maximize Employee Engagement

Employee Engagement Is More Than an HR Benefit Since Gallup began tracking employee engagement in 2000, employee engagement averages haven’t budged. A recent Gallup survey shows that indeed, work could be more fulfilling for most Americans. The percentage of U.S. workers whom Gallup considers “engaged” in their jobs averaged 34.1% in March. As it stands today, over two-thirds of the American workforce is disengaged at work, and it appears that no amount of HR benefit, wellness programs, or incentives can make a dent in this number. So how does an organization build a culture of...
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What Is Brand Generosity Anyway?

What Is Brand Generosity Anyway?

Why so generous? Brand generosity is in. As consumers become increasingly connected to social media and exposed to marketing ploys and tricks, suspicions rise about the authenticity of brands. Many consumers are looking for a genuine social commitment from the brands they engage with. As a result, building a bond with the people that matter to your business is more important now than ever before. People are looking for brands that give more than what’s expected. They want to feel good about the brands they are buying into, and how those brands are giving back to the world at large. What is...
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How to Propel Your Brand Toward a Meaningful Position

How to Propel Your Brand Toward a Meaningful Position

Classical vs. A Meaningful Position Classical positioning is the process of finding a unique place for your brand in the minds of people. Meaningful positioning, on the other hand, is the art of earning a treasured space within the minds and hearts of people. Before we examine the differences between positioning vs. meaningful positioning, we should say that we abide by these principles: There is an increasingly large – and disruptive – gap between the way brands think and act, and what it takes to engage, influence and matter to people. This gap is holding both brands and people back from...
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Why Purpose-Led Brands Drive Business Results

Why Purpose-Led Brands Drive Business Results

At Emotive Brand, we believe that the root of many business problems is the gap between what the business requires (results) and what people desire (meaning). So when your brand matters to people, they are more likely to do what your brand needs them to do. Operating as a purpose-led brand, business issues become less of an issue because meaning drives results. Emotive Branding: A Bridge Through emotive branding, you build a bridge across that gap between results and meaning. And by better balancing the “give and take” of your relationships with people, they are more likely to be open to...
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The Value of Leadership that Inspires

The Value of Leadership that Inspires

Leadership Leads to Inspiration The strength of a company depends heavily on its leaders and their leadership. Successful business leaders have to be smart, hardworking, and able to get things done. But, often, that’s simply not enough to fuel a thriving business. Today’s companies require more than just intelligence and drive. As a result, more and more companies are seeking out and focusing on developing their ability to drive inspiration and motivation. And in modern business, whether a leader can inspire, motivate, and engage employees is what sets one leader apart from the next....
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Embracing Authenticity

Embracing Authenticity

Authenticity Is In “If you’re willing to tell me about the bad, then I will trust you when you tell me the good.” In an increasingly staged, contrived, and media-saturated world, people are seeking meaning and authenticity in every facet of their lives. From the employers they work for to the businesses they buy from and the brands they support. Authentic Business Globalization and technology have created a new level of consumer awareness. According to a 2014 survey by Cohn & Wolfe, when consumers rated more than 1,600 brands on authenticity, the three key attributes listed were:...
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Building the Employee Experience

Building the Employee Experience

It’s no secret that the employee experience with HR has developed a bad rep. The reality is that most people associate HR with two things: hiring and firing. For many organizations, HR is rule enforcement, the behavior police, gliding in when the people problems arise. And even when employees do have a positive experience with HR, it’s often limited to the brief experience of onboarding. Building Responsibility We’ve mentioned that attracting, engaging, and retaining top talent is the top priority for executives today. And for most businesses, this responsibility falls on HR. It’s no...
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Doing Good Feels Good – Is Your Brand on Board?

Doing Good Feels Good – Is Your Brand on Board?

Action for Happiness is a movement for positive social change. We’re bringing together people from all walks of life who want to play a part in creating a happier society for everyone. This video from Action for Happiness spurred some thinking on brands and what people are looking for today. Let’s start by defining “happy”. It can be superficial – like what you feel as you watch a TV ad that makes you laugh or brings a tear to your eye. It can be profound – as in what you feel when you know that what you’re doing is doing good for others. We’ve...
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Why Workplaces Aren’t Meaningful Now

Why Workplaces Aren’t Meaningful Now

Third in our Meaningful Workplace series. Disillusioned by the age of conspicuous consumption, worried by the state of the planet and its people, rocked by war, corruption, and financial crises, and immersed in a swirl of information, news, opinion, and gossip, people are searching for meaning in their lives. Today they feel a need to align with people, ideas, and companies that make them feel they’re part of something bigger than themselves. People are seeking a sense of purpose, a reason for being, and the answer to the question, “Why is this good?” Today their idea of good is shaped by an...
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