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Behavior change


Embrace Constraints to Unleash Creativity

Embrace Constraints to Unleash Creativity

Breaking the Conventional Wisdom of Creativity Creativity is often idealized as something that flourishes within a boundless environment and thrives under a lack of regulation. As creative thinkers ourselves, we’ve often fallen into the trap of dreaming of empty days with nothing to do but create, no person or particular task or restriction to attend to, no strict directions to follow…Without rules and impediments, the world of creativity and innovation would be our oyster…right? But, contrary to popular belief, constraint can actually power creativity. HBR, based on 145...
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Competing for Talent in a Hot Market

Competing for Talent in a Hot Market

When you’re a young company hoping to thrive and compete for talent in a hot market, like the tech industry, it can be tempting to succumb to the table stakes of the “free” work culture. Many of the most well-known tech giants of Silicon Valley offer free food, gym memberships, massages, dry cleaning, concierge services, work activities, the list goes on, all with the intention of attracting and retaining talent. But, are the free add-ons really working? According to a 2018 LinkedIn report, the tech industry had the highest turnover rates at 13.2% with a median tenure ranging from 1-2 years....
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Challenger Brands: B2B Challengers

Challenger Brands: B2B Challengers

Continuing the Challenge This post is the second in our three-part series on challenger brands. You can read part one, “Challenger Brands: A Primer,” right here. Previously, we spoke about adopting a challenger mindset. It’s one defined by ambition, agility, and a willingness to take risks. Most importantly, we noted how businesses are no longer competing against each other – they are competing against the category they are in and the expectations of what a customer experience feels like. At a glance, these personality traits naturally lend themselves to the B2C world. Ask anyone to rattle...
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The Next Frontier for Employer Brands: Healthy Behavior Change

The Next Frontier for Employer Brands: Healthy Behavior Change

At Emotive Brand, we’ve seen a jump over the last year in clients seeking help with employee behavior change. Better brand behavior isn’t the focus. Instead, organizations are actually trying to help their people live happier and healthier work and personal lives. It’s exciting to see companies living out their employer brands through a greater commitment to their people, and to see them authentically rewarded with more trust and loyalty. Several trends have brought us to this point, starting with greater competitiveness in recruiting – especially in Silicon Valley, which seems to be...
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How Culture Brings Strategy to Life

How Culture Brings Strategy to Life

Culture and Strategy Business, culture and strategy can work harder for companies but how?  For many businesses, company culture and strategy exist in two different worlds. They take on separate conversations and are designated as separate leadership and separate budgets. And although many executives today realize that both culture and strategy drive their business, they fail to link the relationship between the two. But not grasping how strategy and culture can work together means both become less impactful. More Connected Than You Think There are many misconceptions about what company...
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