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Culture

Global Growth, Local Success: Your Employer Brand Can Do Both

March 12, 2020 —

Global Growth, Local Success: Your Employer Brand Can Do Both

Level Setting: Employer Branding Is a Must-Have As a brand agency whose work revolves around transforming business by changing how people feel about brands, we’re naturally true believers in the impact of employer branding. We think of employer brand as the practice of ensuring a company’s external branding efforts are supported by a corresponding and complementary internal brand that speaks to current and prospective employees. When companies do succeed at successfully articulating an emotionally meaningful proposition of what it means to work for their company, recruitment, retention, and...
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When Your Values Aren’t Really Values

March 1, 2023 —

When Your Values Aren’t Really Values

Beware of Generic Values In the inboxes and Slack channels at Emotive Brand, there is a video that often gets shared before we embark on a brand video. It’s called “This Is a Generic Brand Video, by Dissolve,” and it’s a hilarious satire of when you try to make your brand stand for everything, it ends up standing for nothing. “Equality, innovation, honesty, and advancement,” the narrator says, in a salt-of-the-earth grumble, “are all words we chose from a list.” Company values not only shape the external identity of your organization, they act as an internal compass for your current and...
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Can Collaboration Tools Actually Help Build Better Teams?

September 20, 2018 —

Can Collaboration Tools Actually Help Build Better Teams?

More Than Your Average Team Building Activity If you know us at Emotive Brand, you know we love a healthy dose of post-work cocktails, a Friday spent hiking as a team, or the occasional holiday extravaganza. We can genuinely say we enjoy spending time with each other. Even so, we would be lying if we said productive collaboration always came naturally. Like any business, we run into communication issues. We question whether we have the right people in the right roles on the right projects. Some of us work best in short bursts, others need longer spans of time to be productive. Some love...
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