Topics

Meaningful Workplace


The Role of Company Culture in Business Success

The Role of Company Culture in Business Success

The Corporate World is Restructuring Company Culture Your company culture matters more than ever. Deloitte’s Global Human Capital Trends 2016 survey, “The new organization: Different by design,” maps and draws connections between the talent, leadership, and competitiveness challenges organizations around the world face. This year’s data indicates a shift: CEOs and HR leaders are more focused on culture as a source of competitive advantage than ever, and they are turning to restructuring their organizations to increase employee engagement and retention, improve leadership, and build the...
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HR and Marketing: Building Your Employer Brand Together

HR and Marketing: Building Your Employer Brand Together

Finding the Right Fit: HR’s Number One Challenge HR and Marketing? The role of HR has evolved significantly in recent years. Attracting, engaging, and retaining top talent is a high priority for executives, and most companies place this responsibility on HR. According to PwC 18th Annual CEO survey, a full 73% of respondents are concerned about the availability of talent – a 10% increase from 2014. Executives worry that it’s getting harder to recruit and keep the people who are both skilled high-performers and ‘fit’ within their organization’s culture. And without top talent, maintaining a...
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How to Grow and Maximize Employee Engagement

How to Grow and Maximize Employee Engagement

Employee Engagement Is More Than an HR Benefit Since Gallup began tracking employee engagement in 2000, employee engagement averages haven’t budged. A recent Gallup survey shows that indeed, work could be more fulfilling for most Americans. The percentage of U.S. workers whom Gallup considers “engaged” in their jobs averaged 34.1% in March. As it stands today, over two-thirds of the American workforce is disengaged at work, and it appears that no amount of HR benefit, wellness programs, or incentives can make a dent in this number. So how does an organization build a culture of...
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The Future of Work Is More About Cooperation Than Collaboration

The Future of Work Is More About Cooperation Than Collaboration

The Future of Work What does the future of work look like? Successful businesses in the future will share a common characteristic: a cooperative approach to employee engagement, morale, and gratification. Stowe Boyd is a super-smart researcher and someone we’ve followed for years. Stowe is also an author who focuses on the future of work. He believes the tectonic forces pushing business into an unclear and accelerating future. Stowe has made the following observation: “In the collaborative business, people affiliate with coworkers around shared business culture and an approved...
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How Great Leaders Accelerate Innovation Through Meaning

How Great Leaders Accelerate Innovation Through Meaning

Why the need to accelerate innovation? “No company in the future will be in a position to succeed if it squanders the imagination of its employees.” Professor Gary Hamel, co-founder of the Management Innovation eXchange (MIX) and the M-Prize: Innovating Innovation Challenge. Hamel says innovation is one of the most important and difficult challenges facing business around the world. At the same time, innovation is a vital capability for companies because it is the: > only insurance against irrelevance > only antidote to margin-crunching competition > only way you can...
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The Meaningful Workplace: Employee Engagement for the 21st Century

The Meaningful Workplace: Employee Engagement for the 21st Century

The meaningful workplace is an idea which seeks to address many of the pain points businesses are feeling as they try to get their enterprises fit for the future. This white paper will set out the advantages of building a purposeful, values-driven workplace with a meaningful culture that better balances the needs of both the employer and the employee.  It will explore how businesses can reach out to their employees on a new and more engaging human level that reduces the static inherent in typical company/employee interactions.  It will argue that when senior management seeks more meaningful...
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Five Ways a Meaningful “Why” Creates a Compelling Workplace Experience

Five Ways a Meaningful “Why” Creates a Compelling Workplace Experience

Our experience shows that many brands have been crafted with only the customer in mind and that the resulting “customer experience” does not in any way parallel the “workplace experience”. As a result the brand – as it is now articulated – is relatively meaningless internally. We believe every brand has a meaningful “why” hidden within. This hidden “why” is powerful because it can do as much internally as it can externally. Our job is to dig that out and shed new light on it. All with the ambition of delivering these five benefits...
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Autonomy and Accountability: A Balancing Act That Fuels Innovation

Autonomy and Accountability: A Balancing Act That Fuels Innovation

Higher Demands for Innovation Today Across industries today, businesses and brands are realizing the need to embrace an innovative mindset in order to compete. In today’s shifting times, agility has never had so much value. And brands who want to be positioned to thrive need to be able to move fast and smart enough to stay ahead of the competition. This hinges on having motivated, inspired, and productive people behind you. Innovative businesses today are fueled by people who believe in their purpose, are given the freedom they need to experiment, take calculated risks, and work creatively...
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Companies with a Culture of Health Outperform

Companies with a Culture of Health Outperform

A Culture of Health Can Fuel Your Business At Emotive Brand, we understand first-hand that a culture of health leads to a high performing brand and business. As a result, we embed eating healthy, living an active and safe lifestyle, and proactively managing levels of stress and overall wellness into the way we do business. It’s who we are. And we know this impacts our workplace environment, our brand, and our business. Why’s that? In the end, healthy, safe, energized people are more able to do their work. In fact, studies indicate that companies that focus on the well-being and safety of...
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The Look and Feel of Your Office Space Matters

The Look and Feel of Your Office Space Matters

Your Office Space Reflects Your Brand The office space of workplace is part of a complex mosaic of opportunities for your brand to reach out and touch people in meaningful ways. Take a moment to reflect on what your office decor signals about your brand. What are these signals are saying and how do they resonate with the people who matter to your business? An Organized Office Space Shows Dependability When a visitor walks into your office that is tidy and has a clear system of organization, studies show that the visitor tends to feel more at ease. Because of this, they are more likely to do...
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