Q&A with Sarah Cincotta of Aperian About Rethinking the Brand of a DEI Pioneer
As the DEI category grows larger and new entrants fight for attention, it can be hard for companies to identify the right partner for their journey of creating an inclusive workplace. Founded in 1991, Aperian is a pioneer in helping organizations develop culturally diverse teams that deliver measurable value. Trusted by over half of the Fortune Global 100, their experience serving over three million learners has driven their evolution into a data-driven, product-led company. Emotive worked with the Aperian leadership team to redefine the company’s brand as it embraced a new strategy,...
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