Topics

Culture


When Your Values Aren’t Really Values

When Your Values Aren’t Really Values

Beware of Generic Values In the inboxes and Slack channels at Emotive Brand, there is a video that often gets shared before we embark on a brand video. It’s called “This Is a Generic Brand Video, by Dissolve,” and it’s a hilarious satire of when you try to make your brand stand for everything, it ends up standing for nothing. “Equality, innovation, honesty, and advancement,” the narrator says, in a salt-of-the-earth grumble, “are all words we chose from a list.” Company values not only shape the external identity of your organization, they act as an internal compass for your current and...
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Company Culture Trends for 2020

Company Culture Trends for 2020

At Emotive Brand, we’ve always been strong believers in the role that a company’s culture and people play in a business’ success. Yes, a sound strategy, a strong brand, and great execution matter, but ultimately, it’s a company’s people that make it happen—because without their efforts and belief in a company’s strategy and vision, even the best strategic plans will falter. Or as the saying goes: “Culture eats strategy for lunch.” There are tried and true ways to build a strong culture: a compelling vision and mission; values that are co-created across the company vs....
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Non-Business Books to Improve Your Brain and Brand

Non-Business Books to Improve Your Brain and Brand

When I worked in a bookstore, I would often help young businesspeople find the books their bosses wanted them to read. This assignment was to help them expand their thinking, get a new perspective, and stand out from the crowd. But invariably, they would always ask for “How to Win Friends and Influence People,” “The 7 Habits of Highly Effective People,” or if they were in sales, “The Art of War.” To be clear, there’s nothing wrong with these titles! But in the words of Haruki Murakami, “If you only read the books that everyone else is reading, you can only think what everyone else is...
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Navigating Between Good and Bad Failure

Navigating Between Good and Bad Failure

Silicon Valley loves the idea of failure. In the world of tech startups, messing up is practically a religion. People wield that Samuel Beckett quote – try again, fail again, fail better – like it’s a Louisville Slugger. As Adrian Daub writes, “People take jobs and lose them, and go on to a new job. People create products that no one likes, and go on to create another product. People back companies that get investigated by the SEC, and go on to back other companies. In Silicon Valley, it seems, there is no such thing as a negative experience.” But the thing is, not all types of failures are...
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A Mid-Year Check-Up Across Business, Brand, and Culture

A Mid-Year Check-Up Across Business, Brand, and Culture

The half-way point of the year is always ripe for reflection. We all survived Q1, the budget isn’t completely spent yet, and with any luck, we’ll live to see Q3. It’s a perfect time to kick the tires of your business, brand, and culture. What’s working? What’s failing? How can you fail better? How can you push things forward and end the year on a meteoric rise instead of a trickle? Let’s run a brief diagnostic check. 1. How is your brand positioning? Are you top of mind? Is it clear, competitive, differentiated? Maybe your sales have declined, your targeted audience has shifted, or your...
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Culture Is Everything: A Roundtable with Emotive Brand

Culture Is Everything: A Roundtable with Emotive Brand

Atmosphere. Vibe. Energy. Mood. That certain je ne sais quoi. It’s often difficult to describe a company’s culture, but you can feel it the second you walk in the door. Rajeev Bhardwaj described work culture as “an intangible ecosystem that makes some places great to work and other places toxic.” BambooHR says it’s “like a set of miniature societies within a larger society, and their cultures are expressions of the work they perform, the values they adopt, and the collective behaviors of the people who work for them.” Culture can bring strategy to life, ignite business success, and...
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Embracing an Agile Workflow to Yield an Agile Brand

Embracing an Agile Workflow to Yield an Agile Brand

A lot of branding firms talk about the importance of incorporating agility into their clients’ brands. The best brands have to stand for something distinct and meaningful – and at the same time, be ready to acknowledge what is happening out in the marketplace so they can adapt and adjust to maintain their edge. There is less discussion about the process of branding and the need to imbue it with a degree of agility as well. Speed is a given – we’ve all been schooled on how clients no longer have time for long, drawn-out branding processes that will yield a new brand in the market within 12-18...
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Happy Holidays from Emotive Brand!

Happy Holidays from Emotive Brand!

Thanks for a Brilliant Year It’s the most wonderful time of the year. A time when our team frantically rushes to put the finishing touches on all our projects before taking a break to spend time with loved ones. It’s a time when our brainstorms are frenetic, our delivery is lightning fast, and the drinks are strong. So, really, it’s business as usual. We wanted to take a minute to thank our amazing clients for giving us the opportunity to transform their brands. We have the supreme privilege of working with some of the brightest, most driven, whip-smart people all over the...
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Can Collaboration Tools Actually Help Build Better Teams?

Can Collaboration Tools Actually Help Build Better Teams?

More Than Your Average Team Building Activity If you know us at Emotive Brand, you know we love a healthy dose of post-work cocktails, a Friday spent hiking as a team, or the occasional holiday extravaganza. We can genuinely say we enjoy spending time with each other. Even so, we would be lying if we said productive collaboration always came naturally. Like any business, we run into communication issues. We question whether we have the right people in the right roles on the right projects. Some of us work best in short bursts, others need longer spans of time to be productive. Some love...
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