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Emotive Brand Happy Hour: Kyla Discusses Her Inspiration

Emotive Brand Happy Hour: Kyla Discusses Her Inspiration

Emotive Brand Happy Hour! Today, our Studio Manager, Catrina Morbidelli, sat down with our Director of Operations, Kyla Grant​, to learn more about what drives and inspires her. If you checked out the Facebook video, read the full interview below. What is your biggest motivation to keep working in this field? The work we do at Emotive Brand is never the same. Companies of every size, from industries I never knew of, come to EB to solve their problems – and the solutions are always different. That’s what’s interesting. We are constantly learning, constantly evolving, and constantly moving at such...
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Why the Best Brands Act Like Tech Companies

Why the Best Brands Act Like Tech Companies

Everyone’s in Tech Today, it’s not a question of tech vs. non-tech. At the end of the day, every company is a technology company.  This means it’s time to throw away preconceived notions about what tech companies are, what they do, or where they do it. Technology companies don’t only thrive in Silicon Valley. Technology companies aren’t all as big as Google. In fact, you don’t even need to sell technology to be a technology company. It’s not always about the product. It’s about how you do business, how you compete, and how you offer the most meaningful value...
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Does Brand Strategy Translate Into Advertising?

Does Brand Strategy Translate Into Advertising?

Brand Strategy is the Foundation for Advertising One of the misconceptions about brand strategy and advertising is that they are disconnected. As a result, many brands create ads that are off-strategy because they don’t use their brand strategy as a guide. But brand strategy is the foundation for advertising. At Emotive Brand, the most rewarding part of developing a brand strategy with clients is when we see the strategy come to life. A B2B brand strategy inspires powerful website messaging. An employer brand turns into a rock solid manifesto. A B2C brand strategy translates into a compelling advertisement campaign....
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An Industry Leader’s Perspective On Meaningful Businesses Strategies

An Industry Leader’s Perspective On Meaningful Businesses Strategies

Meaningful Businesses John Mackey is a capitalist. He founded Whole Foods and turned it into a massive operation, with over 350 stores. Along the way, he came to realize something about business: its purpose goes beyond profits. This idea is about building meaningful businesses. As the founder of Conscious Capitalism Inc., and the author of Conscious Capitalism: Liberating the Heroic Spirit of Business, 
John Mackey is a fierce proponent of a new and more meaningful way of doing business. Conscious Capitalism is “an idea, a movement, an approach to conducting business, and an organization dedicated to advancing all of...
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5 Common Mistakes in Brand Design Today

5 Common Mistakes in Brand Design Today

The Brand Design Journey If you’re looking for a brand design or redesign, you’ll need more than a logo or a new website. Brand design is bigger than that. Designing a brand entails designing every moment and experience people have with your brand. It’s about every touchpoint, and these days nothing goes unnoticed. Brand design reflects how your brand looks and how it feels. This means colors, graphic language, typeface, photography, and your logo. In the end, brand design is what brings the brand to life. It’s what makes your brand recognizable and powerful to the people that matter...
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Writing: When Do You Just Start Over?

Writing: When Do You Just Start Over?

Step #1 to writing better: Chuck your first draft. Step #2 to writing better: Start over. The next time you write something, at that exact moment when give yourself a figurative pat on the back for “finishing” a first draft, close the document, drag it to the trash bin, and empty the trash. Seriously. Then take a much-deserved break and forget about that piece of writing for awhile. When you’re ready to try again, open a new document with its proverbial clean slate. And start anew: rewrite from scratch. You will soon notice this reality: You won’t be rewriting...
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