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Liberate Your Leader

Liberate Your Leader

In the movies, we always cheer for the regular Jane or Joe who looks Big Bad Leader in the eye and tells it like it is, rather than how Big Bad Leader likes it. Then, of course, Jane or Joe is exiled to the ends of the earth as punishment . This is known as “killing the messenger.” History says that angry rulers sometimes killed messengers who brought bad news because they could not separate the news from the person who brought it. Obviously these rulers were bonkers, but the concept of “killing the messenger” never went away. The...
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The New Measurements of a Successful Business

The New Measurements of a Successful Business

What does it mean to be a successful business? In the new age of meaningful business, it’s time for more inclusive forms of value. It’s no longer enough to measure financial impact. Companies, brands, investors, entrepreneurs, and consumers are asking: what’s the social impact of your business? What’s your environmental impact? Your emotional impact? In other words, people are asking: Why should I care? Why does it matter? And they are also wondering, can you communicate the value of these impacts to me quantitatively? In any successful business, there is value outside the actual venture. Endless factors play into...
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Emotive Brand Happy Hour: Kyla Discusses Her Inspiration

Emotive Brand Happy Hour: Kyla Discusses Her Inspiration

Emotive Brand Happy Hour! Today, our Studio Manager, Catrina Morbidelli, sat down with our Director of Operations, Kyla Grant​, to learn more about what drives and inspires her. If you checked out the Facebook video, read the full interview below. What is your biggest motivation to keep working in this field? The work we do at Emotive Brand is never the same. Companies of every size, from industries I never knew of, come to EB to solve their problems – and the solutions are always different. That’s what’s interesting. We are constantly learning, constantly evolving, and constantly moving at such...
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Why the Best Brands Act Like Tech Companies

Why the Best Brands Act Like Tech Companies

Everyone’s in Tech Today, it’s not a question of tech vs. non-tech. At the end of the day, every company is a technology company.  This means it’s time to throw away preconceived notions about what tech companies are, what they do, or where they do it. Technology companies don’t only thrive in Silicon Valley. Technology companies aren’t all as big as Google. In fact, you don’t even need to sell technology to be a technology company. It’s not always about the product. It’s about how you do business, how you compete, and how you offer the most meaningful value...
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Does Brand Strategy Translate Into Advertising?

Does Brand Strategy Translate Into Advertising?

Brand Strategy is the Foundation for Advertising One of the misconceptions about brand strategy and advertising is that they are disconnected. As a result, many brands create ads that are off-strategy because they don’t use their brand strategy as a guide. But brand strategy is the foundation for advertising. At Emotive Brand, the most rewarding part of developing a brand strategy with clients is when we see the strategy come to life. A B2B brand strategy inspires powerful website messaging. An employer brand turns into a rock solid manifesto. A B2C brand strategy translates into a compelling advertisement campaign....
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An Industry Leader’s Perspective On Meaningful Businesses Strategies

An Industry Leader’s Perspective On Meaningful Businesses Strategies

Meaningful Businesses John Mackey is a capitalist. He founded Whole Foods and turned it into a massive operation, with over 350 stores. Along the way, he came to realize something about business: its purpose goes beyond profits. This idea is about building meaningful businesses. As the founder of Conscious Capitalism Inc., and the author of Conscious Capitalism: Liberating the Heroic Spirit of Business, 
John Mackey is a fierce proponent of a new and more meaningful way of doing business. Conscious Capitalism is “an idea, a movement, an approach to conducting business, and an organization dedicated to advancing all of...
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