
Maintaining Brand Focus in December 2022: Some Brass Tacks Advice.
The economy is shaky. Inflation is looming. A recession in late 2023 is a real possibility. Like the CEOs of the largest global companies, we’re concerned but not panicked. We’ve seen this movie before. And we have a few thoughts on how to keep the doom and gloom at bay. Don’t abandon ship. This one’s a no-brainer. Brand-building has an outsized impact during uncertain times because people need brands that speak to their emotions. They need companions on the journey ahead. It doesn’t feel good when your companion goes quiet during tough times, and the same follows for your brand. Now is a...
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