Blog Posts by Aoife Gibbs

“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” – Maya Angelou. For many people, brand design is an exercise in choosing a color palette, pictures, shapes, and layouts. Bright colors and aspirational images of people in perfect settings holding beautifully designed products can get people’s attention. They make us want something better, newer, shinier, more beautiful, or more powerful than what we have now. And it works. Until the next bright, shiny thing comes out that diverts people’s...

August 16th, 2021. I find myself sitting in front of my oversized monitor, surrounded by the predictable Apple devices. My hand is resting on the mouse, Coldplay sings “Yellow” through my overpriced Air Pro Max headphones, while I stare at the white artboard spread across my screen. My left hand rests on the keyboard, while my index finger taps the “T” key. Tik, tik, tik… is it just me, or is my monitor getting bigger and the artboard getting brighter? Two big sinister eyes appear on my screen and before I know it, the Creative Block Monster grabs a hold of me and sucks me into a bright...