
How Leading Companies are Winning Through Meaningful Brand Strategies: The Research Firm’s Perspective
Millward Brown, is a market research firm with offices in 56 countries. Their Stengel Study of Business Growth reaches out to consumers and employees to assess the impact of businesses and brands. Here is a summary of their findings: “The Stengel Study of Business Growth ultimately identified 50 brands with extraordinary growth over the 2000s relative to their competition. These Top 50 brands across all categories have created more meaningful relationships with people. They have far outpaced their competition in brand value, and they have contributed to faster and greater business value...
Read more >