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This spot from J&J demonstrates how a softly, softly approach to communications can be more effective than the anthem style advertising we so often see. The ad supports a meaningful J&J initiative called “The Campaign for Nursing’s Future” which seeks to draw people to the nursing vocation through information, inspiration and scholarships. Spotted...

We came across an interesting observation about the world we in which we live: “People are analog: As much as the world is going digital, people remain analog. We have emotion and we make decisions that are not entirely rational. We care about how we are perceived, we love our turf and we fear uncertainty. Unless one can understand the human needs and concerns when one is looking to deliver change it can get very difficult.” Do you understand the human needs and concerns that are bubbling up to the surface in this “digital age”? Do you recognize that decision making...

What it means holistically: Acknowledge you’re going to change one way or another and opt for a positive evolution of your attitudes, manners and behavior. Move beyond rationalization and incorporate the emotional. Move from just being to being meaningful. What it means to brand-owners: The decision to pursue meaning as the driving force of your business is quite revolutionary. However, the process from that moment on is truly evolutionary. Meaning evolves from what is already true, already believed and already felt. The pursuit of meaning consolidates what’s already there in the...

What it means holistically: Be scrupulous, honest and truehearted. Behave reliably. Be dependable, reliable, unswerving. Be worthy. Stay fast and firm to what your believe. Be loyal to people, ideals and beliefs. What it means to brand-owners: Define the true and honest meaning behind your business. Bring that meaning to life. Help everyone understand it. Make it something people want to be partners in. Give it a personality. Make it likable, lovable and sharable. Make it natural. Make it a habit. Live it. Breathe it. Honor it. Cherish it. Celebrate it.  Don’t make it a...