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To Be Fit For The Future Professional Services Need To Leapfrog To Emotive Branding

Professional services like law firms would do well to move beyond the rudimentary basics of branding such as identities, symbols and colors, according to a recent blog post on Forbes.com. We couldn’t agree more. Like all businesses, professional firms face a challenging future with hyper-competition, commoditized knowledge and accelerating change all looming on the horizon. These firms clearly need to get fit for the future – and  their preparedness plan needs to include a major tune-up for their brands. However, we believe professional firms need to also leapfrog over the...
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What Employers Can Learn From The Thriving Danes

What Employers Can Learn From The Thriving Danes

Photo by @drmeaningful According to a recent Gallup Poll, Denmark once again has achieved the highest sense of well-being of any country in the world. In a world where typically only 21 percent of people consider themselves to be “thriving”, 72 percent of Danish people feel they are. Why is this? And what could employers learn from the nature of the world’s “happiest” people? A recent article in The Atlantic pinpointed several behavioral imperatives that contribute to the “thriving” Danish character: Do not tolerate abusive behavior...
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An Unmissable Video for Anyone Looking to Engage Employees

We came across this 15-minute video of a talk by Gary Hamel in which he outlines his thoughts on the future of management: “You can’t build a company that’s fit for the future without building one that’s fit for human beings.” He pinpoints three challenges facing today’s organizations: accelerating change, hyper-competition and commoditized knowledge. Commoditized knowledge was the challenge that got our brain cells fired up, particulary when Mr Hamel posed this: “How do you build an organization where people are willing to bring their gifts of...
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Johnson & Johnson Meaningfully Supports Nursing

Johnson & Johnson Meaningfully Supports Nursing

This spot from J&J demonstrates how a softly, softly approach to communications can be more effective than the anthem style advertising we so often see. The ad supports a meaningful J&J initiative called “The Campaign for Nursing’s Future” which seeks to draw people to the nursing vocation through information, inspiration and scholarships. Spotted...
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The World is Going Digital, People Remain Analog

The World is Going Digital, People Remain Analog

We came across an interesting observation about the world we in which we live: “People are analog: As much as the world is going digital, people remain analog. We have emotion and we make decisions that are not entirely rational. We care about how we are perceived, we love our turf and we fear uncertainty. Unless one can understand the human needs and concerns when one is looking to deliver change it can get very difficult.” Do you understand the human needs and concerns that are bubbling up to the surface in this “digital age”? Do you recognize that decision making...
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Step 6 For Being Meaningful in 2011 – Evolve

Step 6 For Being Meaningful in 2011 – Evolve

What it means holistically: Acknowledge you’re going to change one way or another and opt for a positive evolution of your attitudes, manners and behavior. Move beyond rationalization and incorporate the emotional. Move from just being to being meaningful. What it means to brand-owners: The decision to pursue meaning as the driving force of your business is quite revolutionary. However, the process from that moment on is truly evolutionary. Meaning evolves from what is already true, already believed and already felt. The pursuit of meaning consolidates what’s already there in the...
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Step 5 For Being Meaningful In 2011 – Be True

Step 5 For Being Meaningful In 2011 – Be True

What it means holistically: Be scrupulous, honest and truehearted. Behave reliably. Be dependable, reliable, unswerving. Be worthy. Stay fast and firm to what your believe. Be loyal to people, ideals and beliefs. What it means to brand-owners: Define the true and honest meaning behind your business. Bring that meaning to life. Help everyone understand it. Make it something people want to be partners in. Give it a personality. Make it likable, lovable and sharable. Make it natural. Make it a habit. Live it. Breathe it. Honor it. Cherish it. Celebrate it.  Don’t make it a...
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