Brand Category Creation: A Strategy for Success

Brand category creation

Category creation, when done right, is nothing short of a game changer. Learn about when, how, and why to create and leverage a new brand category that will position your business to thrive.

A brand’s category is the foundation of its positioning. It will determine the points of parity the brand has to meet in order to be considered a legitimate player and highlight opportunities to differentiate. As such, your brand needs to fit the framework of a category that people can understand and easily relate to.

In this White Paper, we discuss things to consider for brand category creation:

· Brand category creation as a frame of reference
· When your brand category isn’t serving your brand
· Investing in a new category
· How to define a new category
· How to name a brand category
· How to gain traction for your new category
· The pay-off of category creation

Emotive Brand

Emotive Brand White Papers offer insights on how to help your business evolve its thinking, grow, and prosper.

Download our White Paper and learn how building a new category can serve as a powerful path to growth for your brand.