Category creation, when done right, is nothing short of a game changer. Learn about when, how, and why to create and leverage a new brand category that will position your business to thrive.
A brand’s category is the foundation of its positioning. It will determine the points of parity the brand has to meet in order to be considered a legitimate player and highlight opportunities to differentiate. As such, your brand needs to fit the framework of a category that people can understand and easily relate to.
In this White Paper, we discuss things to consider for brand category creation:
- Brand category creation as a frame of reference
- When your brand category isn’t serving your brand
- Investing in a new category
- How to define a new category
- How to name a brand category
- How to gain traction for your new category
- The pay-off of category creation
Emotive Brand White Papers offer insights on how to help your business evolve its thinking, grow, and prosper.
Download our White Paper and learn how building a new category can serve as a powerful path to growth for your brand.