Why The Greatest Impact Of Emotive Branding Happens At the Lowest Point
As we have written before, it is inspiring to us when our clients show their surprise and delight as they first view the results of our emotive branding exploration of their brand. Suddenly they see how dwelling somewhere below the “why” of what they do now seems a bit shallow and obvious – and too much like what the other players are doing. They see how their presence can be altered, enhanced and made more meaningful to more people. Quite naturally, they start by thinking of all the tangible manifestations of their brand which they can either fine-tune, change all together...
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