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CSR


CSR and Purpose-Driven Brands Go Hand in Hand

CSR and Purpose-Driven Brands Go Hand in Hand

CSR and purpose go hand in hand.  We are always moved when companies make a profound effort to identify and then act on a social issue. Especially very large companies. We know how hard it can be. It’s not always obvious how to identify an issue that matters to your brand, and then do the hard work to identify the brand with solutions that matter to people. Making a CSR part of the brand’s core purpose takes commitment from the top. It takes time and it takes money. But it can have a huge pay-off when handled with authentic,...
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