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CEO


Want to Grow Your Business? Adopt a Founders’ Mentality

Want to Grow Your Business? Adopt a Founders’ Mentality

Growth Paradox We work with CEOs every day, developing strategy and helping leaders position their businesses to meet their growth goals. From small, young start-ups, to well-established, huge enterprise businesses, CEOs have a tough role – and leading business forward amidst high growth is a challenge we see again and again. Today’s companies are scaling faster than ever before – even in the middle of increased competition, market pressures, and the stress of solving problems faster and faster. It’s no surprise that the average lifecycle of organizations is getting shorter and shorter. The...
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Investing in Corporate Narrative During Transition: Essential Tool for CEOs

Investing in Corporate Narrative During Transition: Essential Tool for CEOs

Transformations and Transitions The corporate narrative is an essential tool for CEOs. Persuading them to invest in one is hard sometimes. Competitive pressures on businesses today are stronger than ever. And as a result, many companies are taking new directions, which are leaving CEOs to reevaluate their position, redirect employees, and build new identities and strategies that are going to fuel business forward amidst important transitions and transformations. As many businesses today shift and flex to changing market demands, it’s easy for a large transformation or transitional period to...
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CEOs: Building Trust and Living Your Values

CEOs: Building Trust and Living Your Values

The Truth Is Always Trending Good relationships are built on trust. Whether it’s between romantic partners, brands, customers, or government agencies, trust is the currency rate by which messaging is valued against. So, how much is your word worth? In today’s hyper-polarized landscape, it really depends on who’s speaking. In fact, the world is moving apart in trust. According to the 2018 Edelman Trust Barometer, “In previous years, market-level trust has moved largely in lockstep, but for the first time ever there is now a distinct split between extreme trust gainers and losers.” No...
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To Every Marketing VP: How to Talk About Brand so Your CEO Will Listen

To Every Marketing VP: How to Talk About Brand so Your CEO Will Listen

The Role of VP of Marketing – It’s Not Easy Is VP of Marketing one of the hardest corporate jobs? We think so. As a Marketing VP, you have a set of responsibilities that varies dramatically day-to-day – and company to company. You touch every area of an organization and engage with almost every member of the leadership team to solve your business’s most pertinent problems. People look to you to drive demand gen campaigns, build awareness for products and the overall brand, support sales teams, support the company’s HR, and fuel recruitment efforts. And, of course, no technology marketing job...
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Getting Executives to See the ROI of Brand Strategy

Getting Executives to See the ROI of Brand Strategy

Emotive Brand Expert #2: Matt Wolfrom Continuing our Emotive Brand Experts series, we’re interviewing past and present Emotive Brand clients to discover what they do better than anybody else – and how that expertise can be used to embolden your brand today. In this post, we speak with Matt Wolfrom, the Vice President of Corporate Marketing & Communications at Synacor. Before that, he worked in a VP role at both PubMatic and ShareThis. *** Business Solutions vs. Branding Solutions There are few things trickier than getting an executive to invest in brand strategy. It’s never the right...
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Your Startup’s Growth Strategy Starts with Brand Strategy

Your Startup’s Growth Strategy Starts with Brand Strategy

You’re running a startup. When should you invest in brand strategy? Put another way, when do you need to grow? When do you need to acquire new customers, build your culture and recruit the right people? For a startup whose primary job is growth, brand strategy can be a critical tool. So the answer to the question about when you need brand strategy is: Not at the very beginning, but probably earlier than you think. We recently branded a stealth-mode software startup whose CEO is a highly successful serial entrepreneur. He has worked with Emotive Brand several times. This time, he brought us...
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