Topics

CEO


The Art of Swift, Smart Decision Making in Business

The Art of Swift, Smart Decision Making in Business

Too Many Choices Business leaders can be gun-shy about making decisions – big and small, important and minute –when it comes to both their business and their brand. The abundance of scenarios about the unknown can easily feel overwhelming. But effective leadership hinges on effective decision making. And it’s impossible to choose a direction when you’re trying to please everyone and do everything. To Compete, You Have to Decide At the end of the day, there’s no room or time for slow decision making in today’s competitive, fast-paced landscape. In fact, businesses and brands in every industry...
Read more >

The Value of Leadership that Inspires

The Value of Leadership that Inspires

Leadership Leads to Inspiration The strength of a company depends heavily on its leaders and their leadership. Successful business leaders have to be smart, hardworking, and able to get things done. But, often, that’s simply not enough to fuel a thriving business. Today’s companies require more than just intelligence and drive. As a result, more and more companies are seeking out and focusing on developing their ability to drive inspiration and motivation. And in modern business, whether a leader can inspire, motivate, and engage employees is what sets one leader apart from the next....
Read more >

Purpose-led Brands and the Role of the CEO

Purpose-led Brands and the Role of the CEO

Purpose-led leaders lead thriving businesses. If you are a marketer faced with the task of re-branding or leading a brand strategy for your business, think about the person most influential to its success. Wondering who is essential to be part of the team? Ask yourself: Who has the greatest insight into where your business needs to go? Who can make sure that the company’s brand strategy embodies, and brings to life, this vision? Who sees how the people, processes and policies of the business need to evolve to address future issues and opportunities? Who is the best person to lead the...
Read more >

CEO’s Perspective on The Value of Branding and Strategy

CEO’s Perspective on The Value of Branding and Strategy

A CEO’s perspective on the value of branding and strategy At first glance, “empathy” feels like a strange word to use in connection with a business like Central Valley, a building and agricultural supply company serving Northern California’s wine country and surrounding areas. But in recent years, building a culture based on empathy ­– the ability to relate to customers and to one another – has been a cornerstone of the Central Valley strategy under the leadership of third-generation owner and CEO Steve Patterson. Steve has worked at the family business since the mid-1990s, shortly...
Read more >

The CEO Challenge – Turning Corporate Vision Into Reality

The CEO Challenge – Turning Corporate Vision Into Reality

The corporate vision statement We’ve written before about the gaps between what business leaders believe and what their employees think when it comes to the company’s corporate vision and values. Today we’d like to explore another gap.This is the gap between what the CEO sees as the company’s vision, and what employees are doing to help achieve that vision – often referred to as the Corporate Vision Statement. In some cases, the gap exists simply because employees haven’t been informed of the vision. As such, they are left to their own devices, pulling the...
Read more >

Your Business Problems Might Have a Brand Strategy Solution

Your Business Problems Might Have a Brand Strategy Solution

When you spend a lot of time working with people in the C-suite, you’re exposed to C-sized business problems. Those larger strategic issues that can’t be solved by the CEO alone, or by existing resources. When changes in your industry push you to shift business strategy, it’s a sign that your brand strategy needs to shift in a synchronized way to reposition for success. Example: We’ve surveyed C-level executives about the number one desire they have for their brand strategy. Know what they want? Differentiation. A competitive advantage. A defensible position. Differentiation is tough. When...
Read more >

Why Every CEO Should Pursue a Purpose Beyond Profit

Why Every CEO Should Pursue a Purpose Beyond Profit

It’s textbook management practice to formalize a company’s “mission, vision and values.” And while these are important steps in helping form a direction and way of being for a company, many CEOs are nonetheless challenged with a litany of business issues: Unengaged employees An inability to attract the new talent needed Customer defection Lack of marketplace differentiation Dissatisfied shareholders This list goes on and on, doesn’t it? Behind each of these business challenges is a big question: How can my business matter more to people? When your business truly...
Read more >

Need to Scale Fast? CEOs Can’t Just Focus On Engineering Benefits

Need to Scale Fast? CEOs Can’t Just Focus On Engineering Benefits

Scale Fast to Beat The Competition Why do so many engineering-led CEOs have a hard time scaling their company? I’d estimate more than 90% of our clients are engineers first and become CEOs later. An engineering background is of great value today – inspired ideas, technical abilities, and intense drive bring great products into the world. Unfortunately, the problem is that many of these products fail to scale fast, and dreams of  becoming the next unicorn are quickly squashed. Sadly, when this happens, the world doesn’t derive the benefits of the product the team has worked...
Read more >

Why Brand Strategy Needs to Start in the C-Suite

Why Brand Strategy Needs to Start in the C-Suite

For brand strategies to have any real traction, they need to be born – at least in spirit – in the C-suite. Here are three reasons why: 1.  Capture and reflect vision The leadership team sets the vision for the enterprise. This vision informs the tone and spirit of the brand strategy. 2.  Engage senior management ownership A new brand strategy is a moment of transformation for the company. As active participants in the development of the brand strategy, senior leadership takes an ownership position in this change process. 3.  Signal senior management buy-in When it is well known...
Read more >

For Employees, Employee Engagement Starts With The Letter “C”

For Employees, Employee Engagement Starts With The Letter “C”

If one thing marks the companies with highly engaged employees, it is that the top people of the company – the “C-suite” – are in sync with the idea that “people matter”. Working together, these leaders put forth ideas, hopes and aspirations which their employees, in turn, use to fuel their personal desire to create more meaning in their lives. The leadership “walks the talk” by acting and speaking in ways that demonstrate their intent, their positive attitudes and their shared purpose. What sets these engaged workplaces apart is that the...
Read more >