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VR: Gaining Momentum as We Enter 2017

VR: Gaining Momentum as We Enter 2017

Rising Normalcy in 2016 2016 was a big year for virtual reality. Facebook’s Oculus Rift and Oculus Touch released this week. HTC’s Vive and Sony’s PlayStation VR made a splash. Google’s Cardboard and Samsung’s Gear VR kept progressing in mobile. And although there are bigger years to come, this year indicated a rising normalcy around VR. Deloitte Global predicts VR will reach a billion dollars in profits by the end of the year, and by 2020 the VR industry is expected to have shipped 30 million headsets globally. VR dominated the discussion at SXSW this year – indicating that...
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Six Secrets of Thriving Brands

Six Secrets of Thriving Brands

This is the second post in our “Brand Strategy 101” series. Last time, we discussed why a brand is so difficult to define. While a brand might mean different things to different people and different businesses, at Emotive Brand, we think of brand as a driver of business. When a brand connects with the people who matter to your business, the business is positioned to thrive. But, for a brand to connect with people, some important factors come into play. We have identified six of the most powerful attributes that thriving brands and businesses have in common:   1. Meaning...
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Why the Best Brands Act Like Tech Companies

Why the Best Brands Act Like Tech Companies

Everyone’s in Tech Today, it’s not a question of tech vs. non-tech. At the end of the day, every company is a technology company.  This means it’s time to throw away preconceived notions about what tech companies are, what they do, or where they do it. Technology companies don’t only thrive in Silicon Valley. Technology companies aren’t all as big as Google. In fact, you don’t even need to sell technology to be a technology company. It’s not always about the product. It’s about how you do business, how you compete, and how you offer the most meaningful value...
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Companies with a Culture of Health Outperform

Companies with a Culture of Health Outperform

A Culture of Health Can Fuel Your Business At Emotive Brand, we understand first-hand that a culture of health leads to a high performing brand and business. As a result, we embed eating healthy, living an active and safe lifestyle, and proactively managing levels of stress and overall wellness into the way we do business. It’s who we are. And we know this impacts our workplace environment, our brand, and our business. Why’s that? In the end, healthy, safe, energized people are more able to do their work. In fact, studies indicate that companies that focus on the well-being...
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Brand Campaigns Talk to the Heart During Olympics

Brand Campaigns Talk to the Heart During Olympics

We are an athletic bunch here at Emotive Brand – we are triathletes, marathoners and mountain bikers, just to name a few. So it’s not surprising when we gather round the lunch table each day that we’re talking about the Olympic games. And the inspiring accomplishments of the world’s best athletes. But aside from our passion for sport – and competition – we haven’t lost sight that we are in the branding business. And we’ve been paying close attention to the Olympics-inspired brand campaigns and the emotional themes that are resonating during the Games. The landscape has changed Official...
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How Do You Create a New Brand Category?

How Do You Create a New Brand Category?

All Signs Point to a New Brand Category Traditional wisdom suggests that creating a new brand category is a massive undertaking. In our recent post on category change, we wrote about when it’s time to consider creating a new category. In that post we were clear: undergoing a category change is not something for the faint of heart. If you’re leading the effort, you’ll need thick skin, an iron will, and if you don’t have deep pockets, you’ll need to be extra resourceful. Creating a new brand category requires big ideas that literally think outside the box — that’s...
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