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The Age of Meaning: Break Through the Commodity Barrier

The Age of Meaning: Break Through the Commodity Barrier

Moving Your Brand Into the Age of Meaning: It’s Not a Trend, It’s Survival The Age of Meaning has significant impact on business visions, brand management, and marketing execution. In today’s fast-changing and competitive marketplace, it is hard to maintain a distinct and meaningful difference in the hearts and minds of people. It seems that as soon as you make a product improvement or change your service offering, your competitors are there either matching you or upping you one. There is another playing field available for your brand; one that most brands are blind to. It’s the...
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Make Purposeful Brand Resolutions in 2016

Make Purposeful Brand Resolutions in 2016

The New Year is the perfect time to step back and create impassioned and attainable brand resolutions. What do you want to achieve in 2016? Look back on 2015 and reflect on your business. What were your greatest successes and biggest challenges? How can you live your brand promise in 2016? How can you build your brand to flourish? Emotive Brand wants to add some inspiration and purpose to the start of your 2016. We’ve asked top business executives across varying industries to share one piece of advice about managing a brand and driving business. Our advice: read up. “Managing your brand is a...
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Meaningful Businesses Use Meaningful Language

Meaningful Businesses Use Meaningful Language

As the cartoonist Hugh McLeod puts it, “I don’t get it: People who hope to be successful by offering the same crap as everybody else, who hope to be successful by offering the SAME LANGUAGE as everybody else.” All too often, all the companies competing in a category use the same language to describe their products and the benefits they offer. That is, until one company stands out and starts striving to matter to people by approaching them on a meaningful level. A key part of our consulting service is providing clients with ways to behave in order to become more meaningful to...
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