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Fintech


Why the Best Brands Act Like Tech Companies

Why the Best Brands Act Like Tech Companies

Everyone’s in Tech Today, it’s not a question of tech vs. non-tech. At the end of the day, every company is a technology company.  This means it’s time to throw away preconceived notions about what tech companies are, what they do, or where they do it. Technology companies don’t only thrive in Silicon Valley. Technology companies aren’t all as big as Google. In fact, you don’t even need to sell technology to be a technology company. It’s not always about the product. It’s about how you do business, how you compete, and how you offer the most meaningful value...
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Meaningful Millennials: A New Age of Payment

Meaningful Millennials: A New Age of Payment

Today we are launching a new weekly series entitled “Meaningful Millennials”, where we will interview millennials on a variety of different subjects. At Emotive Brand, because of current client work and upcoming pitches, we have FinTech on the brain. So our first week’s focus is “Payments.” Our question: What makes payment brands meaningful to and successful with millennials? We surveyed twelve millennials and here’s what we learned. FinTech brands can’t just be convenient. If your brand wants to be meaningful to and successful with millennials, you need to instill confidence and emote feelings of trust and security – all...
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