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Consider This Before Developing Your Go-To-Market Strategy

Consider This Before Developing Your Go-To-Market Strategy

Preparing to Develop Go-To-Market Strategy Developing a strong go-to-market strategy (GTM) is hard to get right – especially for any startup in high-growth mode. The right GTM requires bringing together all of the strategic assets that address your business and growth strategy: sales, marketing, product, channel, brand, and vision. The benefits of developing this kind of strategy are huge, but a lot of pieces have to come together in order to properly prepare and ready your organization for investing in it. Bringing in experts to help create a GTM strategy brings both a strategic and a valuable outside perspective...
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Why Tech Companies Don’t Have Time for Brand Strategy Anymore

Why Tech Companies Don’t Have Time for Brand Strategy Anymore

Where has the term brand strategy gone in the tech world? I’m not sure when it happened. I only know it has. Brand strategy is no longer something the tech world is asking for. Well, let me be clear, they are still asking for it, they just aren’t using the term brand strategy. I’ve felt the shift first hand. As a co-founder of an agency, I’m the person who takes the incoming calls from prospects looking for an agency. It used to be that I would patiently listen for the words “brand strategy” to qualify a prospect. But over...
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What Is the Strength of Your Marketing and Brand and Its Impact on Your Business?

What Is the Strength of Your Marketing and Brand and Its Impact on Your Business?

Do you ever wonder about the strength of your brand? And its impact on your business? Do you monitor it and measure it? Do you evaluate it like you do for your business? If you wanted to know how it’s doing, would you even know what questions to ask? We’ve put together a quick diagnostic test to help CEOs assess when it’s time to for a strategic brand check-up. Eight Questions to Ask Yourself to Evaluate the Strength of Your Brand Does your company have a purpose that your employees live up to every day? Is it meaningfully activated in your...
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Why Is Messaging for B2B Companies Today So Difficult?

Why Is Messaging for B2B Companies Today So Difficult?

Disruptive and Transformational Technologies Technology is advancing like never before. With advancements in AI, machine learning, iOT, analytics, and so much more, it’s becoming more and more difficult for businesses to keep pace. Industries are being transformed and the world we live in is changing before our eyes. As an agency, we work with many tech clients who are in the midst of this change – racing the clock to get to market before the competition.  And while many have worked tirelessly to build the best technology in their realm, they struggle with how to position and message their product...
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The Benefits of Purpose-Led Company Cultures

The Benefits of Purpose-Led Company Cultures

Purpose-led Company Cultures What happens when all the people in your organization feel better about the work they do? When they know they’re helping others achieve greater well-being? When they have a shared belief and feel a kindred spirit with their co-workers? For your business, the benefits are multifold. There’s more alignment, engagement, and motivation in play. Collaboration and innovation become more natural and prevalent. So everything runs more smoothly. New ideas are popping up all the time. Blank, confused, and dispirited faces are replaced by purpose-driven looks of determination and smiles of gratification. Your business thrives. If these...
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The Value of Investing in Your Corporate Narrative During Transition

The Value of Investing in Your Corporate Narrative During Transition

Transformations and Transitions Competitive pressures on businesses today are stronger than ever. And as a result, many companies are taking new directions, which are leaving CEOs to reevaluate their position, redirect employees, and build new identities and strategies that are going to fuel business forward amidst important transitions and transformations. As many businesses today shift and flex to changing market demands, it’s easy for a large transformation or transitional period to leave critical audiences and stakeholders feeling lost. Lack of alignment, disparate value propositions across the organization, mixed information, brand behavior, unclear values, or varied messages from recruiters all...
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