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What Is the Strength of Your Marketing and Brand and Its Impact on Your Business?

What Is the Strength of Your Marketing and Brand and Its Impact on Your Business?

Do you ever wonder about the strength of your brand? And its impact on your business? Do you monitor it and measure it? Do you evaluate it like you do for your business? If you wanted to know how it’s doing, would you even know what questions to ask? We’ve put together a quick diagnostic test to help CEOs assess when it’s time to for a strategic brand check-up. Eight Questions to Ask Yourself to Evaluate the Strength of Your Brand Does your company have a purpose that your employees live up to every day? Is it meaningfully activated in your...
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Why Is Messaging for B2B Companies Today So Difficult?

Why Is Messaging for B2B Companies Today So Difficult?

Disruptive and Transformational Technologies Technology is advancing like never before. With advancements in AI, machine learning, iOT, analytics, and so much more, it’s becoming more and more difficult for businesses to keep pace. Industries are being transformed and the world we live in is changing before our eyes. As an agency, we work with many tech clients who are in the midst of this change – racing the clock to get to market before the competition.  And while many have worked tirelessly to build the best technology in their realm, they struggle with how to position and message their product...
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The Benefits of Purpose-Led Company Cultures

The Benefits of Purpose-Led Company Cultures

Purpose-led Company Cultures What happens when all the people in your organization feel better about the work they do? When they know they’re helping others achieve greater well-being? When they have a shared belief and feel a kindred spirit with their co-workers? For your business, the benefits are multifold. There’s more alignment, engagement, and motivation in play. Collaboration and innovation become more natural and prevalent. So everything runs more smoothly. New ideas are popping up all the time. Blank, confused, and dispirited faces are replaced by purpose-driven looks of determination and smiles of gratification. Your business thrives. If these...
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The Value of Investing in Your Corporate Narrative During Transition

The Value of Investing in Your Corporate Narrative During Transition

Transformations and Transitions Competitive pressures on businesses today are stronger than ever. And as a result, many companies are taking new directions, which are leaving CEOs to reevaluate their position, redirect employees, and build new identities and strategies that are going to fuel business forward amidst important transitions and transformations. As many businesses today shift and flex to changing market demands, it’s easy for a large transformation or transitional period to leave critical audiences and stakeholders feeling lost. Lack of alignment, disparate value propositions across the organization, mixed information, brand behavior, unclear values, or varied messages from recruiters all...
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Business Transformation: How to Drive Successful Change

Business Transformation: How to Drive Successful Change

The Need for Change There are many reasons why an organization might come face to face with the need for a business transformation. Increasing competition, new seemingly unattainable prospects, large growth goals, or not meeting the expected return on investment are among many of the most common we see. These reasons and warning signs are by no means mutually exclusive. A business transformation generally involves large shifts that dictate change at every level of the business and brand – small and large scale. And managing a change of this scale is no easy task for businesses or leaders today....
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Brand Positioning: Why Now?

Brand Positioning: Why Now?

Reasons to Invest in Brand Positioning There are many reasons why a brand might need to invest in brand positioning. In our work, we see businesses thinking about repositioning for many reasons. Sales might be declining. Your target audience may have shifted. You may have realized you’re targeting the wrong people. Your product roadmap has evolved. Competitors may have entered your space and you can’t seem to differentiate your value. Maybe, customers even perceive your brand as outdated or irrelevant. Over the past few years, we’ve seen a number of ecosystems overcrowding. As a result, it’s almost impossible to...
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