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Business Transformation: How to Drive Successful Change

Business Transformation: How to Drive Successful Change

The Need for Change There are many reasons why an organization might come face to face with the need for a business transformation. Increasing competition, new seemingly unattainable prospects, large growth goals, or not meeting the expected return on investment are among many of the most common we see. These reasons and warning signs are by no means mutually exclusive. A business transformation generally involves large shifts that dictate change at every level of the business and brand – small and large scale. And managing a change of this scale is no easy task for businesses or leaders today....
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Brand Positioning: Why Now?

Brand Positioning: Why Now?

Reasons to Invest in Brand Positioning There are many reasons why a brand might need to invest in brand positioning. In our work, we see businesses thinking about repositioning for many reasons. Sales might be declining. Your target audience may have shifted. You may have realized you’re targeting the wrong people. Your product roadmap has evolved. Competitors may have entered your space and you can’t seem to differentiate your value. Maybe, customers even perceive your brand as outdated or irrelevant. Over the past few years, we’ve seen a number of ecosystems overcrowding. As a result, it’s almost impossible to...
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San Francisco Branding Agency Chimes in: 2016 Trends and What to Expect for 2017

San Francisco Branding Agency Chimes in: 2016 Trends and What to Expect for 2017

As the end of FY16 comes to a close and earnings reports come in, it’s time to review the past year and prepare for the year to come. In this interview,  co-founders Bella Banbury and Tracy Lloyd of San Francisco branding agency Emotive Brand weigh in on what they have seen in branding in 2016 and what brands and businesses should expect in 2017. As an agency, what was the main shift you saw between 2015 and 2016? It’s important to remember that, in the end, the age-old question is always the same. It all comes down to “How...
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Readying Your Marketing Budget for 2017

Readying Your Marketing Budget for 2017

Now is the time where being strategic about your marketing budget for 2017 is critical. For most companies Q4 is a time of strategic planning and budget planning for the upcoming year. Questions You Want to be Asking It’s important for businesses to start the new year with a strategic framework that sets them up for success. Look beyond your marketing department for alignment within the rest of your organization to help refine and define your marketing objectives for planning purposes. What are the strategic initiatives for your business? What are your top marketing priorities from these strategic initiatives? What...
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