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The Power of Creating a Compelling “Brand Vibe”

February 23, 2018 —

The Power of Creating a Compelling “Brand Vibe”

We humans are very proud of our ability to think rationally. This cognitive power not only lets us understand and use facts, it also helps us build elaborate creations and fantasies. We use our rational brains to conduct business. Cognition helps us sort stuff out, compare options, and rank priorities. Our rational, conscious brain is so “upfront” in our day-to-day work lives that we begin to believe it is our only way of thinking and acting at work. Yet, as neuroscience is finding, it is now clear that this cognitive ability is not a stand-alone factor in how we perceive, sense,...
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Co-Founders On Brand Strategy Today

October 28, 2016 —

Co-Founders On Brand Strategy Today

Co-founders, Bella Banbury and Tracy Lloyd, weigh in on what matters in brand strategy today. It’s important to remember that, in the end, the age-old question is always the same. Client needs all come down to “How do we differentiate our brand?” It’s just the way people ask the question and the way we answer the question that evolves. Here’s what we’ve been seeing more specifically in the market: 1.Heightened attention around data security: Since 2016 was all about using data, now it’s all about safely storing and accessing that data. Gartner predicts that by 2018, 50% of business ethics...
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