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Company Culture


Integrating Company Cultures After a Merger or Acquisition

Integrating Company Cultures After a Merger or Acquisition

High M&A Activity Mergers and acquisitions are at an all time high, with $4.7 trillion of global deals signed last year according to a recent M&A report by KMPG. And although the payoff of a successful M&A is great, these are high risk deals. It’s not just about the financial gains. Reputations are on the line. Stakeholders observe nervously. And in order to ensure the expected return on investment is delivered, a great deal of planning around integrating company culture must go into the preparation. Cultural Integration Issues After an acquisition, the merger is a difficult...
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The Role of Company Culture in Business Success

The Role of Company Culture in Business Success

The Corporate World is Restructuring Company Culture Your company culture matters more than ever. Deloitte’s Global Human Capital Trends 2016 survey, “The new organization: Different by design,” maps and draws connections between the talent, leadership, and competitiveness challenges organizations around the world face. This year’s data indicates a shift: CEOs and HR leaders are more focused on culture as a source of competitive advantage than ever, and they are turning to restructuring their organizations to increase employee engagement and retention, improve leadership, and build the...
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Can Collaboration Tools Actually Help Build Better Teams?

Can Collaboration Tools Actually Help Build Better Teams?

More Than Your Average Team Building Activity If you know us at Emotive Brand, you know we love a healthy dose of post-work cocktails, a Friday spent hiking as a team, or the occasional holiday extravaganza. We can genuinely say we enjoy spending time with each other. Even so, we would be lying if we said productive collaboration always came naturally. Like any business, we run into communication issues. We question whether we have the right people in the right roles on the right projects. Some of us work best in short bursts, others need longer spans of time to be productive. Some love...
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HR and Marketing: Building Your Employer Brand Together

HR and Marketing: Building Your Employer Brand Together

Finding the Right Fit: HR’s Number One Challenge HR and Marketing? The role of HR has evolved significantly in recent years. Attracting, engaging, and retaining top talent is a high priority for executives, and most companies place this responsibility on HR. According to PwC 18th Annual CEO survey, a full 73% of respondents are concerned about the availability of talent – a 10% increase from 2014. Executives worry that it’s getting harder to recruit and keep the people who are both skilled high-performers and ‘fit’ within their organization’s culture. And without top talent, maintaining a...
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Is Revenue Hiding in Plain Sight? Six Steps to Refocusing on the Customer

Is Revenue Hiding in Plain Sight? Six Steps to Refocusing on the Customer

Leading an organization is a lot like trying to change the wheels on a bike while you’re still riding it. Half of the time you’re rethinking internal systems and how to assemble them in new ways. The other half, you’re just trying to keep the business running and avoid any major potholes. There are many different ways to drive an organization, but if you’re not thinking about customer experience at every touchpoint, it might be time for a tune-up. Sales, Engineering, or Marketing? If you’re a sales-led organization, you’re primarily focused on revenue, deals, price, and market...
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The Power of Debate in Meetings to Drive Business Forward

The Power of Debate in Meetings to Drive Business Forward

Meetings: Valuable or Valueless? What’s more frustrating than sitting through endless meetings and coming out on the other end asking: What was the point of those? As technology introduces even more ways to communicate offline, you would think we’d see the quantity of meetings decreasing. However, the opposite has been shown. Research shows meetings increasing in length and frequency. In the 1960s, executives spent less than 10 hours in meetings. Now, executives spend about 23 hours a week in them. And although no one loves a day jam-packed with meetings, what’s really at the heart of the...
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