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Company Culture


When Your Values Aren’t Really Values

When Your Values Aren’t Really Values

Beware of Generic Values In the inboxes and Slack channels at Emotive Brand, there is a video that often gets shared before we embark on a brand video. It’s called “This Is a Generic Brand Video, by Dissolve,” and it’s a hilarious satire of when you try to make your brand stand for everything, it ends up standing for nothing. “Equality, innovation, honesty, and advancement,” the narrator says, in a salt-of-the-earth grumble, “are all words we chose from a list.” Company values not only shape the external identity of your organization, they act as an internal compass for your current and...
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Company Culture Trends for 2020

Company Culture Trends for 2020

At Emotive Brand, we’ve always been strong believers in the role that a company’s culture and people play in a business’ success. Yes, a sound strategy, a strong brand, and great execution matter, but ultimately, it’s a company’s people that make it happen—because without their efforts and belief in a company’s strategy and vision, even the best strategic plans will falter. Or as the saying goes: “Culture eats strategy for lunch.” There are tried and true ways to build a strong culture: a compelling vision and mission; values that are co-created across the company vs....
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Is Revenue Hiding in Plain Sight? Six Steps to Refocusing on the Customer

Is Revenue Hiding in Plain Sight? Six Steps to Refocusing on the Customer

Leading a B2B organization is a lot like trying to change the wheels on a bike while you’re still riding it. Half of the time, you’re rethinking internal systems and how to assemble them in new ways. The other half, you’re just trying to keep the business running and avoid any major potholes. There are many different ways to drive an organization, but if you’re not thinking about customer experience at every touchpoint, it might be time for a tune-up. Sales, Engineering, or Marketing? If you’re a sales-led organization, you’re primarily focused on revenue, deals, price, and...
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Why Curiosity Fuels Business Innovation

Why Curiosity Fuels Business Innovation

Where’s the Curiosity? Children thrive on curiosity. People grow up asking questions. Many young children ask “Why?” almost excessively, wanting explanations for everything—unafraid to ask, always curious, and fiercely inquisitive. Why? They are in a phase of intense learning, absorbing information, and widening their capacity for new information at a rapid pace. But studies have found that curiosity peaks at around age four or five and takes a steady decline from there. As people grow up, they become more self-conscious, more fearful about asking questions, and are increasingly...
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Adopt a Growth Mindset to Drive Business

Adopt a Growth Mindset to Drive Business

Growth vs. Fixed MindsetWe believe an organization that adopts a growth mindset can position itself to thrive. But what exactly defines a growth mindset?At Emotive Brand, we define a growth mindset as a set of attitudes and behaviors that reflect the belief that an individual’s talent is not set in stone. Talent can be developed. Intelligence can be fostered. Creativity and innovation can be strengthened. Leaders can emerge. People hold potential.This means every employee within an organization has to have the ability to develop, grow, and learn. And organizations who believe this seek out...
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Branding Agency, Emotive Brand, Turns 10 Years Old: An Interview with Bella Banbury

Branding Agency, Emotive Brand, Turns 10 Years Old: An Interview with Bella Banbury

Last week, Emotive Brand, Oakland-based branding agency celebrated its ten-year anniversary. To mark the occasion, we sat down with Co-Founder Bella Banbury to discuss her experience starting a business with her best friend, the importance of culture, and what it will take to be successful moving forward. What accomplishments are you most proud of? Ten years ago, Tracy Lloyd and I were working together at another agency that abruptly closed its doors. We found ourselves unexpectedly without jobs and we needed a plan. So, on the first day of our newfound freedom, we met for breakfast at the W...
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Employer Branding Trends for 2019

Employer Branding Trends for 2019

Fun Work vs. Fulfilling Work How we hire changes every year. Is there any page on a company’s website more volatile than its careers tab? At the start of the decade, it seemed like a place for plucky young startups to showcase almost everything besides what the organizations actually did. You’d have to scroll through two ping pong tables and at least one company dog before you got to any open positions. But at the end of the day, fun will only get you so far. Why We Work Now, the tech scene has largely outgrown its dorm room aesthetic. Prospective hires are looking for far more than bean...
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Integrating Company Cultures After a Merger or Acquisition

Integrating Company Cultures After a Merger or Acquisition

High M&A Activity Mergers and acquisitions are at an all time high, with $4.7 trillion of global deals signed last year according to a recent M&A report by KMPG. And although the payoff of a successful M&A is great, these are high risk deals. It’s not just about the financial gains. Reputations are on the line. Stakeholders observe nervously. And in order to ensure the expected return on investment is delivered, a great deal of planning around integrating company culture must go into the preparation. Cultural Integration Issues After an acquisition, the merger is a difficult...
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The Role of Company Culture in Business Success

The Role of Company Culture in Business Success

The Corporate World is Restructuring Company Culture Your company culture matters more than ever. Deloitte’s Global Human Capital Trends 2016 survey, “The new organization: Different by design,” maps and draws connections between the talent, leadership, and competitiveness challenges organizations around the world face. This year’s data indicates a shift: CEOs and HR leaders are more focused on culture as a source of competitive advantage than ever, and they are turning to restructuring their organizations to increase employee engagement and retention, improve leadership, and build the...
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Can Collaboration Tools Actually Help Build Better Teams?

Can Collaboration Tools Actually Help Build Better Teams?

More Than Your Average Team Building Activity If you know us at Emotive Brand, you know we love a healthy dose of post-work cocktails, a Friday spent hiking as a team, or the occasional holiday extravaganza. We can genuinely say we enjoy spending time with each other. Even so, we would be lying if we said productive collaboration always came naturally. Like any business, we run into communication issues. We question whether we have the right people in the right roles on the right projects. Some of us work best in short bursts, others need longer spans of time to be productive. Some love...
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