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Company Culture


A Learning Culture Can Bring New Value to your Business

A Learning Culture Can Bring New Value to your Business

Expertise in Learning? Starting a new job or entering a new industry always entails a learning curve. People understand they have to learn quickly in order to survive. It’s the key to their success. When people work closely in a business or specific industry, as experience builds and time accumulates they often forget this sense of voracious learning. It becomes more and more difficult to see things in a new light. And some top leaders are stuck thinking in a silo. Some call this ‘the paradox of expertise.’ As expertise increases, people struggle to notice possibilities, discern novel...
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Why Good Listening Matters in Business

Why Good Listening Matters in Business

Listen Up There are a lot of differing opinions about what good listening really means, let alone what it can do for your business. In one camp, good listening simply means not speaking over others when they are talking. While others think listening is about verbal acknowledgement.  And there are those who wait until the speaker is done, then promptly repeat everything back to them. But are any of these really impactful, productive ways of listening? Falling Short This kind of one-dimensional listening falls short for many reasons. It isn’t what great listeners are actually...
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Use Your Brand to Cultivate Customer Engagement and Reap the ROI

Use Your Brand to Cultivate Customer Engagement and Reap the ROI

Customer Engagement, More Complicated Than That When it comes to customer engagement, not all engagement is created equal. And despite some misconceptions, engagement is never a simple question of engaged vs. unengaged. In fact, customer engagement can’t be dictated by a single engaged or unengaged behavior. Understanding the value of a customer’s engagement can’t be boiled down to a  ‘like’ or a single purchase. We define customer engagement as a set of behaviors. This means customer engagement is about the relationship between a customer.  So when fostered, the relationship can progress,...
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Companies with a Culture of Health Outperform

Companies with a Culture of Health Outperform

A Culture of Health Can Fuel Your Business At Emotive Brand, we understand first-hand that a culture of health leads to a high performing brand and business. As a result, we embed eating healthy, living an active and safe lifestyle, and proactively managing levels of stress and overall wellness into the way we do business. It’s who we are. And we know this impacts our workplace environment, our brand, and our business. Why’s that? In the end, healthy, safe, energized people are more able to do their work. In fact, studies indicate that companies that focus on the well-being and safety of...
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The Value of Leadership that Inspires

The Value of Leadership that Inspires

Leadership Leads to Inspiration The strength of a company depends heavily on its leaders and their leadership. Successful business leaders have to be smart, hardworking, and able to get things done. But, often, that’s simply not enough to fuel a thriving business. Today’s companies require more than just intelligence and drive. As a result, more and more companies are seeking out and focusing on developing their ability to drive inspiration and motivation. And in modern business, whether a leader can inspire, motivate, and engage employees is what sets one leader apart from the next....
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Purpose Drives Financial And Competitive Advantages – Deloitte

Purpose Drives Financial And Competitive Advantages – Deloitte

Purpose-Driven Companies Deloitte is the world’s largest audit, tax, and consulting firm. They have done extensive research on purpose-driven companies and the role of purpose in them. And according to their report, companies at which people agree there’s a “strong sense of purpose” perform significantly better than those that don’t. Specifically, these purpose-driven companies have: • Excellent financial performance • Distinct and differentiated brands • Strong workplace cultures • Highly satisfied customers Three Drivers to purpose-based performance improvements: 1. Create a Purposeful...
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Brand Behavior Matters for Transforming your Business

Brand Behavior Matters for Transforming your Business

To Transform Your Brand, Transform Your Brand Behavior In the end, brand behavior is what drives results. No matter how smart and inspired your brand strategy may be, it’s just strategy. And oftentimes, it’s just not enough. In fact, we’ve seen many brand strategies fall short because they failed to move beyond brand identity and communications, and didn’t provide the guidelines, tools, and processes needed to actually bring the brand’s defining attributes to life through meaningful behavior and action. Brand behavior is all about how your brand reaches out to people and how they respond...
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What’s the Right Wellness Program for Your Brand?

What’s the Right Wellness Program for Your Brand?

The New Rules of Wellness Programs The EEOC recently issued new rules for employer wellness programs that have made a big splash in the media. With all the recent buzz around wellness, we began thinking about the overall value of these programs and how to build programs, as Obama hopes, that benefit employers and employees alike. What are the best practices for businesses as they incorporate wellness programs into their benefits packages? How can employers encourage wellness, while simultaneously respecting and protecting individual’s personal privacy and making sure employees never feel...
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Creating A Meaningful Workplace: It Doesn’t Happen By Messaging Alone

Creating A Meaningful Workplace: It Doesn’t Happen By Messaging Alone

Eighth in a series “The words printed here are concepts. You must go through the experiences.” – Saint Augustine It was earlier noted that people today, including employees and prospective recruits, are looking for more meaning in their lives. This shift has not only prompted companies to reconsider their business models, product offerings, and workplaces, it has made them re-think the terms on which they engage people. Messaging alone won’t pull employees in This is especially true when trying to build a Meaningful Workplace. It becomes far more involved than simply sending a PDF of the...
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Building a Meaningful Workplace Culture

Building a Meaningful Workplace Culture

Sixth in a series on workplace culture “If people are good only because they fear punishment, and hope for reward, then we are a sorry lot indeed.” – Albert Einstein A business’ fate is determined in large part by its culture. A business culture is the reality created by how people act, react, and interact with each other based on their attitudes, beliefs, and ambitions. The most damaging business cultures are those in which aggression, neglect, and punishment leave employees feeling they have no reason to commit their energies and skills, share their ideas, or help the company advance....
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