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Company Culture


Why Don’t More Companies Value Their Values?

Why Don’t More Companies Value Their Values?

Corporate Values This question comes up for us often because we’re engaged with brands at an emotional level, not just intellectually or strategically. We’re working hard to connect brands to humans who make lasting emotional decisions a lot faster than they can come to logical ones. One of the strongest emotional binders for human beings is shared values – they’re the basis of religion, among other things – so it’s logical to conclude that companies with strong brands put a lot of value into their values. But often, they don’t. More likely, they neglect them for long stretches of time, and...
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Change How You Think About Values At Your Company

Change How You Think About Values At Your Company

“Values can be defined as broad preferences concerning appropriate courses of action or outcomes. As such, values reflect a person’s sense of right and wrong or what “ought” to be.” – Wikipedia Enterprises seek “appropriate” courses of action and outcomes, so they establish and communicate a set of corporate values. But, too many businesses find that employees aren’t sufficiently influenced by these values. In other words, they don’t fully embrace the ideals, they often act in “wrong” ways, and they don’t work together...
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