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Company Culture

Creating A Meaningful Workplace: It Doesn’t Happen By Messaging Alone

March 9, 2016 —

Creating A Meaningful Workplace: It Doesn’t Happen By Messaging Alone

Eighth in a series “The words printed here are concepts. You must go through the experiences.” – Saint Augustine It was earlier noted that people today, including employees and prospective recruits, are looking for more meaning in their lives. This shift has not only prompted companies to reconsider their business models, product offerings, and workplaces, it has made them re-think the terms on which they engage people. Messaging alone won’t pull employees in This is especially true when trying to build a Meaningful Workplace. It becomes far more involved than simply sending a PDF of the...
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Building a Meaningful Workplace Culture

February 25, 2016 —

Building a Meaningful Workplace Culture

Sixth in a series on workplace culture “If people are good only because they fear punishment, and hope for reward, then we are a sorry lot indeed.” – Albert Einstein A business’ fate is determined in large part by its culture. A business culture is the reality created by how people act, react, and interact with each other based on their attitudes, beliefs, and ambitions. The most damaging business cultures are those in which aggression, neglect, and punishment leave employees feeling they have no reason to commit their energies and skills, share their ideas, or help the company advance....
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Meaningful Millennials: In the Workplace

February 11, 2016 —

Meaningful Millennials: In the Workplace

This is the second installment in our weekly series entitled “Meaningful Millennials”, where we interview millennials on a variety of different subjects that are top of mind for us in the studio. As a brand strategy firm, we work with our clients to help develop strategies that enable their brand, their business, and their workplaces to be more meaningful. This year, there has been a lot of work in the studio around employer branding, improving employee engagement, shifting culture, recruiting top talent internationally, and understanding how to create a meaningful workplace for millennials....
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December 16, 2015 —

Wishing You a Lite & Brite Holiday Season

This holiday season, we wanted to shed light (or in this case, lite) on our abundant holiday spirit and illuminate all that we hold dear – playfulness, bold design, teamwork, creativity, and a desire to make all brands glow with promise and purpose. We hope this video adds a bit of brightness to your day. Call us lite-brite fanatics or nostalgic kids, but we believe in the little bit of promise held in each single peg. The promise of light, of building something new, of fresh beginnings. This holiday, the world is yours. Dance in the light. Blast music. Build things. Play games. The holidays...
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How I See Our Culture – David Ogilvy

October 27, 2015 —

How I See Our Culture – David Ogilvy

I worked for Ogilvy and Mather for nine years. At the beginning of my time there, it was still a privately-held company – though within a few years of my tenure, it was absorbed (and changed forever) by WPP. I came across this piece written by David Ogilvy (whom I had the pleasure of meeting once), about the culture of Ogilvy back in the day. I think all leaders should use it as a culture check-list for their companies. From The Unpublished David Ogilvy. Here is how I see our culture. A NICE PLACE TO WORK Some of our people spend their entire working lives in our agency. We do our damnedest...
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Why Don’t More Companies Value Their Values?

October 13, 2015 —

Why Don’t More Companies Value Their Values?

Corporate Values This question comes up for us often because we’re engaged with brands at an emotional level, not just intellectually or strategically. We’re working hard to connect brands to humans who make lasting emotional decisions a lot faster than they can come to logical ones. One of the strongest emotional binders for human beings is shared values – they’re the basis of religion, among other things – so it’s logical to conclude that companies with strong brands put a lot of value into their values. But often, they don’t. More likely, they neglect them for long stretches of time, and...
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Change How You Think About Values At Your Company

October 22, 2013 —

Change How You Think About Values At Your Company

“Values can be defined as broad preferences concerning appropriate courses of action or outcomes. As such, values reflect a person’s sense of right and wrong or what “ought” to be.” – Wikipedia Enterprises seek “appropriate” courses of action and outcomes, so they establish and communicate a set of corporate values. But, too many businesses find that employees aren’t sufficiently influenced by these values. In other words, they don’t fully embrace the ideals, they often act in “wrong” ways, and they don’t work together...
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