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Company Culture


How Company Culture Brings Strategy to Life

How Company Culture Brings Strategy to Life

Company Culture and Strategy For many businesses, company culture and strategy exist in two different worlds. They take on separate conversations and are designated separate leadership and separate budgets. And although many executives today realize that both culture and strategy drive their business, they fail to link the relationship between the two. But not grasping how strategy and culture can work together means both become less impactful. More Connected Than You Think There are many misconceptions about what company culture really means and, as a result, what its true value is to a...
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Your Startup’s Growth Strategy Starts with Brand Strategy

Your Startup’s Growth Strategy Starts with Brand Strategy

You’re running a startup. When should you invest in brand strategy? Put another way, when do you need to grow? When do you need to acquire new customers, build your culture and recruit the right people? For a startup whose primary job is growth, brand strategy can be a critical tool. So the answer to the question about when you need brand strategy is: Not at the very beginning, but probably earlier than you think. We recently branded a stealth-mode software startup whose CEO is a highly successful serial entrepreneur. He has worked with Emotive Brand several times. This time, he brought us...
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Disruptive Brands: How to Challenge the Status Quo and Succeed

Disruptive Brands: How to Challenge the Status Quo and Succeed

Disruptive Brands Are In We’ve talked some about disruptive brands, why challenging the status quo and presenting information in a fresh way is an important driver of successful businesses today. Millennials value disruption more than any generation before. Many brands and businesses today are thriving because they aren’t afraid to do something new and make a splash. Companies everywhere are trying to figure out how to be the next Uber, AirBnB, or Amazon of their industry – innovating faster than their competition, hiring the most creative people out there, and doing something that’s never...
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Building the Perfect Team? Is it Even Possible?

Building the Perfect Team? Is it Even Possible?

A recent New York Times Magazine article, “What Google Learned From Its Quest to Build the Perfect Team,” went viral and became one of the most emailed and widely shared stories for days – for good reason, in our opinion. Building a good team is a difficult task for most companies, organizations, agencies, classrooms, and families alike. And building the perfect team? That often feels impossible. So why do some groups thrive? Why do others falter? Is there a key to team success? These were the questions Google set out to answer. Here’s our spin on what Google discovered. Teams = Teams The...
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The Benefits of Purpose-Led Company Cultures

The Benefits of Purpose-Led Company Cultures

Purpose-led Company Cultures What happens when all the people in your organization feel better about the work they do? When they know they’re helping others achieve greater well-being? When they have a shared belief and feel a kindred spirit with their co-workers? For your business, the benefits are multifold. There’s more alignment, engagement, and motivation in play. Collaboration and innovation become more natural and prevalent. So everything runs more smoothly. New ideas are popping up all the time. Blank, confused, and dispirited faces are replaced by purpose-driven looks of...
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Embrace Agile Learning and Set Your Business Up For Success

Embrace Agile Learning and Set Your Business Up For Success

Learning as a Competitive Advantage More and more, a workforce’s capacity for learning is becoming a competitive advantage for businesses and brands today. Staying relevant, fresh, innovative, and creative hinges on a culture’s openness to new perspectives, ability to embrace of different ideas, and willingness to take risks. As businesses look for new ways to compete, stay agile, and move business forward amidst new challenges and fast-paced changes, having agile learners leading and fueling your business matters now more than ever. Without Learning, You Risk Losing Relevancy Research has...
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The Power of Saying Thank You

The Power of Saying Thank You

’Tis the Season for Thank You The Thanksgiving season is the perfect time to not only reflect on what we’re thankful for, but also, to consider the power of saying ‘thank you’. For businesses, it’s a time to think about how to show appreciation for employees, customers, partners, and stakeholders alike. Caught Up in Business For many reasons, ‘thank you’ isn’t said enough. It’s easy to get wrapped up in daily business obstacles, work dynamics, or simply, an overloaded email box. It’s natural to get sucked into our own business-as-usual worlds. But as a result, many people find themselves...
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A Learning Culture Can Bring New Value to your Business

A Learning Culture Can Bring New Value to your Business

Expertise in Learning? Starting a new job or entering a new industry always entails a learning curve. People understand they have to learn quickly in order to survive. It’s the key to their success. When people work closely in a business or specific industry, as experience builds and time accumulates they often forget this sense of voracious learning. It becomes more and more difficult to see things in a new light. And some top leaders are stuck thinking in a silo. Some call this ‘the paradox of expertise.’ As expertise increases, people struggle to notice possibilities, discern novel...
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Why Good Listening Matters in Business

Why Good Listening Matters in Business

Listen Up There are a lot of differing opinions about what good listening really means, let alone what it can do for your business. In one camp, good listening simply means not speaking over others when they are talking. While others think listening is about verbal acknowledgement.  And there are those who wait until the speaker is done, then promptly repeat everything back to them. But are any of these really impactful, productive ways of listening? Falling Short This kind of one-dimensional listening falls short for many reasons. It isn’t what great listeners are actually...
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Use Your Brand to Cultivate Customer Engagement and Reap the ROI

Use Your Brand to Cultivate Customer Engagement and Reap the ROI

Customer Engagement, More Complicated Than That When it comes to customer engagement, not all engagement is created equal. And despite some misconceptions, engagement is never a simple question of engaged vs. unengaged. In fact, customer engagement can’t be dictated by a single engaged or unengaged behavior. Understanding the value of a customer’s engagement can’t be boiled down to a  ‘like’ or a single purchase. We define customer engagement as a set of behaviors. This means customer engagement is about the relationship between a customer.  So when fostered, the relationship can progress,...
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