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Business


The Role of Company Culture in Business Success

The Role of Company Culture in Business Success

The Corporate World is Restructuring Company Culture Your company culture matters more than ever. Deloitte’s Global Human Capital Trends 2016 survey, “The new organization: Different by design,” maps and draws connections between the talent, leadership, and competitiveness challenges organizations around the world face. This year’s data indicates a shift: CEOs and HR leaders are more focused on culture as a source of competitive advantage than ever, and they are turning to restructuring their organizations to increase employee engagement and retention, improve leadership, and build the...
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Business Growth Strategies for a Brand Turnaround

Business Growth Strategies for a Brand Turnaround

Business Growth Won’t Last Forever Business growth should never be taken for granted. Even when things look promising, your business could still be at risk for falling into a slump, or worse, taking a dive. It’s impossible to deny that the market is volatile and unpredictable. Competition is abundant, and all businesses lose market share at some point. When revenue hits a speed bump, it’s common for leaders to anxiously ride it out. But when business growth really slows down, denial isn’t going to get you out of the rut. Leadership may react with a mad scramble to redirect the sinking ship:...
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Business Growth: Steps to Success for the Mid-Market

Business Growth: Steps to Success for the Mid-Market

Leveraging new data about business growth from the National Center for the Middle Market, Emotive Brand identifies three key factors that make all the difference. Business growth is always good. But sustained, consistent growth is always better. Data from the National Center for the Middle Market shows that the best indicator of company’s financial future is not how fast it grows, but how often it grows. Those that expand incrementally are more apt to survive, thrive, and outperform. Companies that grow consistently are more adept at aligning their organizations’ people and practices around...
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Transforming Business Through Empathy

Transforming Business Through Empathy

Empathy and Business? Some say no, we say yes. There are many factors that add meaning and purpose to a brand, and they all stem from a single source: empathy. Empathy is the ability to walk in another person’s shoes. That is, to see and experience the world from a perspective different from your own. Here we explore how empathy plays a vital role in shifting brands from a bland and vulnerable position to one that is robust in meaning and purpose. Empathy as a driver of brand strategy When you’re close-in to a business’s daily operations it’s hard to see how your brand is perceived by the...
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Aligning Business Strategy to Brand Strategy for Long-term Growth

Aligning Business Strategy to Brand Strategy for Long-term Growth

Planning for Tomorrow We’ve written a lot about the importance of aligning brand and business strategy. But many leaders dismiss the business strategy as something necessary for the brand strategy. However, without understanding where the business is going, the brand can’t help the business grow in strategic ways. Aligning Leadership It’s obvious to work with the marketing team when developing a brand strategy. But gaining clarity on the business strategy can’t happen in a silo. You can’t develop a coherent brand strategy without internal alignment around the business strategy. That means...
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Unrealized Business Value? Build It With Brand

Unrealized Business Value? Build It With Brand

Unrealized Business Value If you’re feeling thwarted by business value that’s falling short of its potential, the answer may well lie in your brand. It’s true that brand lives under marketing, not finance. But a sharp, well-aimed brand strategy can address critical business results from lagging market capitalization to margins. At Emotive Brand, we believe that brand isn’t just about what you say. It’s also about how you behave, how you serve each of your audiences, and, fundamentally, what you believe. That means your brand strategy is a foundation you can use to build value holistically,...
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