Topics

Business


The Value of Mapping Business Strategy to Brand Strategy

The Value of Mapping Business Strategy to Brand Strategy

Brand strategy and business strategy should be closely linked. There’s a perception among many executives that business strategy is strategic, and brand strategy is a marketing tool – and not a strategic asset. As a result, businesses set ambitious goals, but don’t consider how investing in and developing a brand strategy could help get them there. As a brand strategy agency, we rely heavily on our client’s full disclosure of their business strategy – their goals and objectives, pitch decks, revenue reports, exit strategy – to build a meaningful, emotive brand that will transform their business, drive revenue, enable...
Read more >

Top 10 Brand Strategy Articles of 2016

Top 10 Brand Strategy Articles of 2016

Top Brand Strategy Articles of 2016 In 2016, we created a lot of content meant to help you position your brand and business to thrive. These are the buzz-worthy posts that resonated the most this year. Enjoy our top 10 brand strategy articles. The Role of Company Culture in Business Success What is a Brand Promise and Why Do You Need One? Brand and Marketing? What’s the Difference? Brand Narrative is a Necessary Part of Brand Strategy Defining What a Brand Is: Why Is It So Hard? HR and Marketing: Building Your Employer Brand Together Investing in Brand Strategy...
Read more >

Disruptive Brands: How to Challenge the Status Quo and Succeed

Disruptive Brands: How to Challenge the Status Quo and Succeed

Disruptive Brands Are In We’ve talked some about disruptive brands, why challenging the status quo and presenting information in a fresh way is an important driver of successful businesses today. Millennials value disruption more than any generation before. Many brands and businesses today are thriving because they aren’t afraid to do something new and make a splash. Companies everywhere are trying to figure out how to be the next Uber, AirBnB, or Amazon of their industry – innovating faster than their competition, hiring the most creative people out there, and doing something that’s never been done before. Innovation and...
Read more >

Business Transformation: How to Drive Successful Change

Business Transformation: How to Drive Successful Change

The Need for Change There are many reasons why an organization might come face to face with the need for a business transformation. Increasing competition, new seemingly unattainable prospects, large growth goals, or not meeting the expected return on investment are among many of the most common we see. These reasons and warning signs are by no means mutually exclusive. A business transformation generally involves large shifts that dictate change at every level of the business and brand – small and large scale. And managing a change of this scale is no easy task for businesses or leaders today....
Read more >

Building the Business Case for your Rebrand Project

Building the Business Case for your Rebrand Project

Recognizing the Need for a Change Why build a business case for your rebrand? You know when your business needs one. There are lots of warning signs that indicate the need for a new brand. Whether it’s new, high-performing competition, an outdated look and feel, uninspired employees, dropping engagement and productivity within the workplace, trouble recruiting or retaining top talent, or a brand that’s simply fallen behind its own positioning, you need a change. Often those in HR and marketing are the first to notice the need for a change. The current brand is just no longer doing the...
Read more >

Why A Growth Mindset Drives Business

Why A Growth Mindset Drives Business

Growth vs. Fixed Mindset We believe an organization that adapts a growth mindset can position itself to thrive. But what exactly defines a growth mindset? At Emotive Brand, we define a growth mindset as a set of attitudes and behaviors that reflect the belief that an individual’s talent is not set in stone. Talent can be developed. Intelligence can be fostered. Creativity and innovation can be strengthened. Leaders can emerge. People hold potential. This means every employee within an organization has to the ability to develop, grow, and learn. And organizations who believe this seek out individuals who show...
Read more >