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Business

Transforming Business Through Empathy

April 13, 2020 —

Transforming Business Through Empathy

Empathy and Business? Some say no, we say yes. There are many factors that add meaning and purpose to a brand, and they all stem from a single source: empathy. Empathy is the ability to walk in another person’s shoes. That is, to see and experience the world from a perspective different from your own. Here we explore how empathy plays a vital role in shifting brands from a bland and vulnerable position to one that is robust in meaning and purpose. Empathy as a driver of brand strategy When you’re close-in to a business’s daily operations it’s hard to see how your brand is perceived by the...
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A Letter From Our CEO

April 1, 2020 —

A Letter From Our CEO

These are the words I shared with our team at our last in-person meeting before we air-hugged our goodbyes until who knows when. Our carefully thought-out plans for 2020 were instantaneously put on hold as COVID-19 took its grip. Like everyone else, we’re now creating plans for the unknown, but our approach to this pandemic is the same approach we’ve always practiced as a business. People first, empathy always. Every decision we make is made through the lens of: what is the right thing to do for our people? Our employees, clients, partners, friends, and families? I believe there has never...
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Eight Questions to Evaluate the Strength of Your Brand

November 1, 2022 —

Eight Questions to Evaluate the Strength of Your Brand

Do you ever wonder about the strength of your brand? And its impact on your business? Do you monitor it and measure it? Do you evaluate it like you do for your business? If you wanted to know how it’s doing, would you even know what questions to ask? We’ve put together a quick diagnostic test to help CEOs assess when it’s time to for a strategic brand check-up. Eight Questions to Ask Yourself to Evaluate the Strength of Your Brand Does your company have a purpose that your employees live up to every day? Is it meaningfully activated in your corporate strategy, inspiring how your business...
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Adopt a Growth Mindset to Drive Business

November 9, 2022 —

Adopt a Growth Mindset to Drive Business

Growth vs. Fixed Mindset We believe an organization that adopts a growth mindset can position itself to thrive. But what exactly defines a growth mindset? At Emotive Brand, we define a growth mindset as a set of attitudes and behaviors that reflect the belief that an individual’s talent is not set in stone. Talent can be developed. Intelligence can be fostered. Creativity and innovation can be strengthened. Leaders can emerge. People hold potential. This means every employee within an organization has to have the ability to develop, grow, and learn. And organizations who believe this seek...
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A Mid-Year Check-Up Across Business, Brand, and Culture

June 13, 2019 —

A Mid-Year Check-Up Across Business, Brand, and Culture

The half-way point of the year is always ripe for reflection. We all survived Q1, the budget isn’t completely spent yet, and with any luck, we’ll live to see Q3. It’s a perfect time to kick the tires of your business, brand, and culture. What’s working? What’s failing? How can you fail better? How can you push things forward and end the year on a meteoric rise instead of a trickle? Let’s run a brief diagnostic check. 1. How is your brand positioning? Are you top of mind? Is it clear, competitive, differentiated? Maybe your sales have declined, your targeted audience has shifted, or your...
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We’re Grateful for Our Amazing Clients

November 22, 2018 —

We’re Grateful for Our Amazing Clients

Here in the U.S., it’s Thanksgiving. Which means it’s a perfect time to pause and reflect on what we’re grateful for. We’re grateful for strong coffee. We’re grateful for stronger cocktails. We’re grateful for the passionate, creative, curious people who come to Emotive Brand every day to make brands matter more to people. And of course, we’re incredibly grateful for our growing list of clients that give us their time, expertise, and trust to help them transform their brands. We couldn’t do it without them. As we sign off for the rest of the week, we wanted to do a quick roundup of some of...
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The Role of Company Culture in Business Success

October 16, 2018 —

The Role of Company Culture in Business Success

The Corporate World is Restructuring Company Culture Your company culture matters more than ever. Deloitte’s Global Human Capital Trends 2016 survey, “The new organization: Different by design,” maps and draws connections between the talent, leadership, and competitiveness challenges organizations around the world face. This year’s data indicates a shift: CEOs and HR leaders are more focused on culture as a source of competitive advantage than ever, and they are turning to restructuring their organizations to increase employee engagement and retention, improve leadership, and build the...
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Business Growth Strategies for a Brand Turnaround

October 9, 2018 —

Business Growth Strategies for a Brand Turnaround

Business Growth Won’t Last Forever Business growth should never be taken for granted. Even when things look promising, your business could still be at risk for falling into a slump, or worse, taking a dive. It’s impossible to deny that the market is volatile and unpredictable. Competition is abundant, and all businesses lose market share at some point. When revenue hits a speed bump, it’s common for leaders to anxiously ride it out. But when business growth really slows down, denial isn’t going to get you out of the rut. Leadership may react with a mad scramble to redirect the sinking ship:...
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Business Growth: Steps to Success for the Mid-Market

September 26, 2018 —

Business Growth: Steps to Success for the Mid-Market

Leveraging new data about business growth from the National Center for the Middle Market, Emotive Brand identifies three key factors that make all the difference. Business growth is always good. But sustained, consistent growth is always better. Data from the National Center for the Middle Market shows that the best indicator of company’s financial future is not how fast it grows, but how often it grows. Those that expand incrementally are more apt to survive, thrive, and outperform. Companies that grow consistently are more adept at aligning their organizations’ people and practices around...
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Aligning Business Strategy to Brand Strategy for Long-term Growth

August 13, 2018 —

Aligning Business Strategy to Brand Strategy for Long-term Growth

Planning for Tomorrow We’ve written a lot about the importance of aligning brand and business strategy. But many leaders dismiss the business strategy as something necessary for the brand strategy. However, without understanding where the business is going, the brand can’t help the business grow in strategic ways. Aligning Leadership It’s obvious to work with the marketing team when developing a brand strategy. But gaining clarity on the business strategy can’t happen in a silo. You can’t develop a coherent brand strategy without internal alignment around the business strategy. That means...
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