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Growth strategy


Emotive Data: Designing Quantitative Research for Emotional Insight

Emotive Data: Designing Quantitative Research for Emotional Insight

Emotive Brand may not seem like a green eyeshade kind of place. After all, we’re in the business of creating emotional connections between brands and people. You may ask, “Why use quantitative research at all? Isn’t qualitative better for emotional insight?” In fact, we find quantitative research very rich – and extremely useful for building our clients’ brands and businesses. Qualitative insight is important too, but whenever we can, we start with quant. It helps us move the needle on both functional and emotional measures. It also provides a baseline from which to measure change. We recently completed a...
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Your Startup’s Growth Strategy Starts with Brand Strategy

Your Startup’s Growth Strategy Starts with Brand Strategy

You’re running a startup. When should you invest in brand strategy? Put another way, when do you need to grow? When do you need to acquire new customers, build your culture and recruit the right people? For a startup whose primary job is growth, brand strategy can be a critical tool. So the answer to the question about when you need brand strategy is: Not at the very beginning, but probably earlier than you think. We recently branded a stealth-mode software startup whose CEO is a highly successful serial entrepreneur. He has worked with Emotive Brand several times. This...
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