Topics

Reputation


Great Design Shifts Perception

Great Design Shifts Perception

One of my favorite quotes about identity comes from American architect, author, and designer, Buckminster Fuller. “Ninety-nine percent of you who are,” he says, “is invisible and untouchable.” No matter how much we think we understand, there is always something unseen and overlooked humming beneath the surface. Great design can function in a similar way. A logo or a car engine each has a tip-of-the-iceberg function that appears obvious. But behind every glyph and gear, there is an invisible force that has the power to fundamentally shift how we think about and move through the world. Great...
Read more >

CEOs: Building Trust and Living Your Values

CEOs: Building Trust and Living Your Values

The Truth Is Always Trending Good relationships are built on trust. Whether it’s between romantic partners, brands, customers, or government agencies, trust is the currency rate by which messaging is valued against. So, how much is your word worth? In today’s hyper-polarized landscape, it really depends on who’s speaking. In fact, the world is moving apart in trust. According to the 2018 Edelman Trust Barometer, “In previous years, market-level trust has moved largely in lockstep, but for the first time ever there is now a distinct split between extreme trust gainers and losers.” No...
Read more >

Where Does Brand End and Reputation Begin?

Where Does Brand End and Reputation Begin?

Confusing Branding Terms It seems so many ” branding terms ” are being rendered meaningless these days and we tend to blur the difference between them. We use specific words in a broader context than originally intended. Often, we use words as umbrellas to bring together a multitude of ideas. But, among us, we’re not consistent in the way these words are used. As a result, if you ask three business people what a particular word means, you’ll get no fewer than five answers. Take these two words as examples: “Brand” and “Reputation” What does...
Read more >