Topics

Reputation


CEOs: Building Trust and Living Your Values

CEOs: Building Trust and Living Your Values

The Truth Is Always Trending Good relationships are built on trust. Whether it’s between romantic partners, brands, customers, or government agencies, trust is the currency rate by which messaging is valued against. So, how much is your word worth? In today’s hyper-polarized landscape, it really depends on who’s speaking. In fact, the world is moving apart in trust. According to the 2018 Edelman Trust Barometer, “In previous years, market-level trust has moved largely in lockstep, but for the first time ever there is now a distinct split between extreme trust gainers and losers.” No...
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Where Does Brand End and Reputation Begin?

Where Does Brand End and Reputation Begin?

Confusing Branding Terms It seems so many ” branding terms ” are being rendered meaningless these days and we tend to blur the difference between them. We use specific words in a broader context than originally intended. Often, we use words as umbrellas to bring together a multitude of ideas. But, among us, we’re not consistent in the way these words are used. As a result, if you ask three business people what a particular word means, you’ll get no fewer than five answers. Take these two words as examples: “Brand” and “Reputation” What does...
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