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Startup Brand


Overcome Startup Competition in a Crowded Eco-system

Overcome Startup Competition in a Crowded Eco-system

Startup Competition is fierce Startup competition is tough. People used to think that consumers have mind-space for only three brands in any given category: the leader, the challenger, and the one other company lucky enough (or hard-working enough) to be noticed and considered. The rule of three may still be true, but the sheer proliferation of brands flooding a truly congested sector can starve every brand for oxygen and make it difficult for any brand to stand out. We deal with a lot of clients in crowded, complex categories and ecosystems: technology companies, software companies, professional services companies, media...
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Bridging the Gap Between Your Startup Pitch and VC Funding

Bridging the Gap Between Your Startup Pitch and VC Funding

We know its not easy to put together your startup pitch deck as you shop around to the hottest VCs. You’ve got the most amazing idea ever. You’ve brought together a dream team to develop the app, service, or product that’s going to take over the world and be the next unicorn. Now there’s just that small matter of getting your value proposition, technology, growth projections, and your life’s work into the dreaded startup pitch to present to VCs. On your side of the table are people who understand technology – the masters of bits and bytes. On the...
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Differentiate Your Product With A “Why” vs. “What” Approach

Differentiate Your Product With A “Why” vs. “What” Approach

Are you looking for strategies to differentiate your product? There is one key shift you can make to change the way people think, feel, and talk about it. It’s only natural for you and your team to focus on the “what” of your business. After all, it’s your responsibility to ensure that your product is in the app store, on the shelves, online, and on the minds of consumers. You built the product. And you live your product every day. You know it inside out. You know exactly how it works. You know all the ways that your product is...
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Entrepreneurs — Why You Need to Talk About “Why” in Your Next VC Pitch

Entrepreneurs — Why You Need to Talk About “Why” in Your Next VC Pitch

Every day, in offices up and down Sand Hill Road, founders meet with venture capitalists to make their pitch. For entrepreneurs, these aren’t mere meetings. They are defining moments, perhaps life-changing ones. Only the truly clueless would be unprepared for meetings of this magnitude. Rock-solid business plan? Check. Technology road map? Check. Go-to-market strategy? Market analyses? Financial projections? Check. Check. Check. And yet…despite all that exhaustive effort, many entrepreneurs are not truly ready for what might one of the most important meetings of their career. They aren’t prepared with an answer to the most basic question of all: Why?...
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Fast Forward: Our New Offering for High-Growth Companies

Fast Forward: Our New Offering for High-Growth Companies

Developing Fast Forward, an agile marketing, branding, and business offering was the right thing for our team to develop for startups, to address the issues startups are facing right now. We have created Fast Forward designed for our high-growth clients that need to make strategic shifts to quickly address product, industry, competitive, alignment, and other issues. Fast Forward is an agile workshop approach that very quickly develops a strategically aligned and nuanced understanding of your business and brand’s current situation. We bring the most important issues to light — business obstacles that your people and the Emotive Brand team...
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Why Do Startups Have Prehistoric Ideas About Branding?

Why Do Startups Have Prehistoric Ideas About Branding?

Startup Brand Strategy One of the ironies of today’s world is that the leaders of the most innovative startups have the least innovative ideas about what it takes to create a brand and the value of investing in startup brand strategy. The fact is, logos and messages don’t make a brand. At least, they won’t make a brand that will thrive in the world today. Studies prove, and we are talking about a lot of research here — People (as in your customers, prospects, employees, partners and investors) are all looking for more from brands when they invest time...
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