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Brand Narrative


Brand Narrative is a Necessary Part of Brand Strategy

Brand Narrative is a Necessary Part of Brand Strategy

Here we explore the brand narrative as a key element of brand strategy, by explaining what constitutes a brand narrative, demonstrating how it supports the overall brand strategy, and showing the brand scenarios which call for a strong brand narrative. What is a brand narrative? A brand narrative is a central building block of a meaningful brand strategy. It is built upon the insights and information gleaned during the kickoff process, with a particular focus on the business-related shifts the brand seeks to make. A brand narrative contains five elements: Truths – four to five high-level aspects of your...
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Why Your Brand Needs to Be a Sustainable Brand

Why Your Brand Needs to Be a Sustainable Brand

Being a Sustainable Brand Is Now An Expectation What does it mean to be a sustainable brand? Sustainability measures have become table stakes for Fortune 500 companies. People now expect every reputable business to have a sustainability department and as a result, some level of corporate sustainability reporting is the norm. More and more companies are becoming B Corp because they believe in the inherent value of using business to solve social and environmental problems. A shift is underway to make sustainable business something every department needs to get behind. But Where’s The Brand? Yet even with all the...
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Editing Your First Draft: How To

Editing Your First Draft: How To

Time For Editing In an earlier post, I wrote about the anxiety that can accompany writing and how you can overcome it with some simple steps designed to jump start your drafting. In this post, I’ll tell you how to get from the first draft to the finish line. The key to this: editing. So you’ve got a first draft. Congratulations. A first draft, no matter how rough, is cause for a minor celebration (coffee, maybe, not Cristal). A break helps you make the mental transition from writing mode to editing mode. Editing is how you get your rough...
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Bridging the Gap Between Your Startup Pitch and VC Funding

Bridging the Gap Between Your Startup Pitch and VC Funding

We know its not easy to put together your startup pitch deck as you shop around to the hottest VCs. You’ve got the most amazing idea ever. You’ve brought together a dream team to develop the app, service, or product that’s going to take over the world and be the next unicorn. Now there’s just that small matter of getting your value proposition, technology, growth projections, and your life’s work into the dreaded startup pitch to present to VCs. On your side of the table are people who understand technology – the masters of bits and bytes. On the...
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A Good Brand Narrative Adds a Bright North Star to Your Brand Strategy

A Good Brand Narrative Adds a Bright North Star to Your Brand Strategy

A brand’s narrative is a key element of brand strategy. By explaining what constitutes a brand narrative, demonstrating how it supports the overall brand strategy, and showing the brand scenarios which call for a strong brand narrative. What is a Brand Narrative? It is a central building block of a meaningful brand strategy. It is built upon the insights and information gleaned during the kick-ff process, with a particular focus on the business-related shifts the brand seeks to make. A Brand Narrative contains five elements: Truths – four to five high-level aspects of your brand that are true and...
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The Greatest Story Never Told?

The Greatest Story Never Told?

  Based on our experience working with clients, we believe there are thousands of companies out there sitting on a very valuable asset. This is an asset that could generate new revenues, build customer loyalty, enthuse and motivate your workforce, recruit top talent, help quickly scale your business, truly differentiate you from competitors, and help you business and brand thrive. The asset is a meaningful story, a brand narrative about your business that’s waiting to be told. It’s a story based on meaningful truths about what you do and how you do it. It’s a story headlined with a...
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