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Brand Launch


Brand Is the Best Foundation for Growth

Brand Is the Best Foundation for Growth

Emotive Brand Experts #6: Kelly Morgan Continuing our Emotive Brand Experts series, we’re interviewing past and present Emotive Brand clients to discover what they do better than anybody else — and how that expertise can be used to embolden your brand today. Kelly Morgan is Head of Marketing at Lyra, a startup that’s transforming behavioral healthcare. We’ve been working with Kelly to rebrand Lyra, and they just launched their new brand last week. In addition, they’ve secured their next series of funding! Kelly spoke with us to discuss key learnings from the rebranding process. What was the...
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Changing Minds in an Industry Made Murky With Mistrust: The Launch of Sia

Changing Minds in an Industry Made Murky With Mistrust: The Launch of Sia

Cryptocurrency: Mistrust and Darkness “Bitcoin” was one of the most googled phrases this past year. Everyone rushed to figure out what it was, how it worked, and how to get in on the action. We’re living in a “Bitcoin Boom”;  Initial Coin Offerings (ICOs) raised more than$4 billion in 2017. Last year, the average number of bitcoin transactions was estimated at 12,000 / hour. And interest and investment in bitcoin and cryptocurrency are only increasing. While the world was chattering, regulators globally expressed concern. Words like “threat,” “heist,” “misleading,” “deceptive,” “criminal,”...
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How to Launch a New Brand Category

How to Launch a New Brand Category

Launching A New Brand Category The decision to join an existing category, or to launch a new brand category is not an easy decision. Evaluating your product maturity, the product roadmap, and overall market maturity is critical. Once the decision is made, the strategy shifts to creating the right budget and plan to launch the new brand category. Building momentum is paramount to both the category’s success, and by proxy, your own brand’s position as the category leader. As we’ve previously discussed, timing is critical for launch. You need to consider factors of competition, messaging,...
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How to Make a Business and Brand Transformation Successful

How to Make a Business and Brand Transformation Successful

Emotive Brand hinges itself on the power of business transformation through brand strategy, and brand strategist, Jo Schull adds a honed strategic mind to our team. By working directly with clients to help understand the true essence of their business, she uncovers the necessary internal and external strategies needed to transform the potential of their brand into a reality. In this interview, Jo offers her thoughts and expertise on how to make a brand and business transformation successful. People are always talking about business transformation – what does that mean? Business...
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Law Firm Branding Project: Launching with Impact

Law Firm Branding Project: Launching with Impact

A law firm branding project isn’t just about the strategy or the creative – it’s about getting the law firm ready, aligned, and joined together behind the change. A new brand is an opportunity to build excitement and momentum around the future of your law firm. And the launch plays a large role in this. But launching a global law firm brand and figuring out how you are going to share it with the people who matter to your business is no small task. Here are some tips for launching your new brand: Although pushing your new website live is often the symbol of a new launch, there’s a lot of...
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Does Brand Strategy Translate Into Advertising?

Does Brand Strategy Translate Into Advertising?

Brand Strategy is the Foundation for Advertising One of the misconceptions about brand strategy and advertising is that they are disconnected. As a result, many brands create ads that are off-strategy because they don’t use their brand strategy as a guide. But brand strategy is the foundation for advertising. At Emotive Brand, the most rewarding part of developing a brand strategy with clients is when we see the strategy come to life. A B2B brand strategy inspires powerful website messaging. An employer brand turns into a rock solid manifesto. A B2C brand strategy translates into a...
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