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Brand Launch


Law Firm Branding Project: Launching with Impact

Law Firm Branding Project: Launching with Impact

A law firm branding project isn’t just about the strategy or the creative – it’s about getting the law firm ready, aligned, and joined together behind the change. A new brand is an opportunity to build excitement and momentum around the future of your law firm. And the launch plays a large role in this. But launching a global law firm brand and figuring out how you are going to share it with the people who matter to your business is no small task. Here are some tips for launching your new brand: Although pushing your new website live...
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How to Launch a New Brand Category

How to Launch a New Brand Category

Launching A New Brand Category After much deliberation – you’ve chosen the perfect name for your new brand category. And the strategy is set. So now how do you launch a new brand category ? The work is far from done. Now, building momentum around the new category is paramount to both the category’s success, and by proxy, your own brand’s position as the category leader. As we’ve previously discussed, timing is critical for launch. You need to consider factors of competition, messaging, production and market forces. And when the light is green, launching a new brand category with your brand...
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Does Brand Strategy Translate Into Advertising?

Does Brand Strategy Translate Into Advertising?

Brand Strategy is the Foundation for Advertising One of the misconceptions about brand strategy and advertising is that they are disconnected. As a result, many brands create ads that are off-strategy because they don’t use their brand strategy as a guide. But brand strategy is the foundation for advertising. At Emotive Brand, the most rewarding part of developing a brand strategy with clients is when we see the strategy come to life. A B2B brand strategy inspires powerful website messaging. An employer brand turns into a rock solid manifesto. A B2C brand strategy translates into a compelling advertisement campaign....
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How To Make A Business and Brand Transformation Successful

How To Make A Business and Brand Transformation Successful

Emotive Brand hinges itself on the power of business transformation through brand strategy, and brand strategist, Jo Schull adds a honed strategic mind to our team. By working directly with clients to help understand the true essence of their business, she uncovers the necessary internal and external strategies needed to transform the potential of their brand into a reality. In this interview, Jo offers her thoughts and expertise on how to make a brand and business transformation successful. People are always talking about business transformation – what does that mean? Business transformation can mean different things to different people. Some...
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Launching a Global Re-Brand: Interview with Brand Strategy Firm, Emotive Brand

Launching a Global Re-Brand: Interview with Brand Strategy Firm, Emotive Brand

As an Account Strategist at Emotive Brand, Sarah plays a pivotal role in helping us transform global brands in to more empathetic, purpose-led, and meaningful companies. Her ability to connect the worlds of writing, research, strategy, and design make her the perfect point person for tackling the nuances and challenges of bringing a new brand strategy to life. In this post, Sarah shares her thoughts on why a global brand rollout can be tricky, gives guidelines on how to tackle obstacles that might arise, and execute a successful maximum-impact launch. A global re-brand is a large undertaking. Where do...
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