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Millennials


Digital Health: A Future With Millennials

Digital Health: A Future With Millennials

Digital Health At Emotive Brand, our work with purpose-led healthcare companies has expanded our vision of how digital health can change people’s relationship with how they manage their health. Today, most patients, across all generations, still depend on long-established ways of connecting with healthcare providers. According to Salesforce’s report, “2015 State of the Connected Patient”, 76% of people call to set up appointments, 62% rely on a doctor to keep track of personal health data, and 40% review the data with their physician in person. However, this is changing rapidly and the future of health looks different. Infusing technology...
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Why Millennials Love These Brands

Why Millennials Love These Brands

Millennials: Center Stage for Brands Millennials now represent the largest group of consumers within the U.S., and thriving brands today are highly aware of this. When millennials are wielding over $170 billion per year in purchasing power, there’s no ignoring this group of consumers. Brands don’t win over millennials easily. In fact, in many ways, they hold higher expectations of the businesses they work for, the brands they buy from, and pledge loyalty to. Big Demands Millennials stand at the forefront of technology – demanding that brands offer more efficiency, innovation, convenience, and quality than ever before. And at...
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Meaningful Millennials: Collaboration and Teamwork

Meaningful Millennials: Collaboration and Teamwork

This is the fifth installment of “Meaningful Millennials,” our ongoing series where we interview millennials on a variety of different subjects that are top of mind for us in the studio. At Emotive Brand, we believe that successful collaboration and teamwork in the workplace are not only key to brand’s success, but to building an overall meaningful, sustainable, and inspiring work environment. At EB, we rely on teamwork for creativity, innovation, and alignment. We strive to build and foster successful collaborative environments with all of our clients, so we understand firsthand how difficult building the perfect team really is....
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Meaningful Millennials: On Purpose Beyond Profit

Meaningful Millennials: On Purpose Beyond Profit

This is the fourth installment of “Meaningful Millennials”, our weekly series where we interview millennials on a variety of different subjects that are top of mind for us in the studio. At Emotive Brand, we believe brands that connect with people on an emotionally meaningfully level perform better and matter more to people. We believe that every brand should be meaningful, empathetic, authentic, emotive, consistent, and purpose-led, and we work with brands to help them to act and feel these ways at every touch-point. In the studio, the idea of purpose-led and purpose beyond profit are always in discussion....
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Meaningful Millennials: On Brand Loyalty

Meaningful Millennials: On Brand Loyalty

This is the third installment of our weekly series entitled “Meaningful Millennials”, where we interview millennials on a variety of different subjects that are top of mind for us in the studio. As a brand strategy firm, we work with our clients to help create and roll out strategies that enable their brand, their business, and their workplaces to be more meaningful. We believe that with meaning comes loyalty. And with loyalty comes sustained and successful business. This month, we have been focusing on how brands can build loyal relationships with millennials that inspire connections, maintain trust, establish rapport,...
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Meaningful Millennials: A New Age of Payment

Meaningful Millennials: A New Age of Payment

Today we are launching a new weekly series entitled “Meaningful Millennials”, where we will interview millennials on a variety of different subjects. At Emotive Brand, because of current client work and upcoming pitches, we have FinTech on the brain. So our first week’s focus is “Payments.” Our question: What makes payment brands meaningful to and successful with millennials? We surveyed twelve millennials and here’s what we learned. FinTech brands can’t just be convenient. If your brand wants to be meaningful to and successful with millennials, you need to instill confidence and emote feelings of trust and security – all...
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