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Move On: The Magic Quadrant Should Not Guide Your Brand

April 22, 2021 —

Move On: The Magic Quadrant Should Not Guide Your Brand

If you’re a startup CEO/Founder/Marketer, you might have read that headline and thought, “What do you mean I shouldn’t care about the Magic Quadrant? I’ll take a Vendor Briefing call on vacation if I have to!” Sure, tech companies strive for a mention in Gartner’s Magic Quadrant—or better yet—placement in the top right corner as a “Leader”. Gartner’s Magic Quadrant will tell you who’s product sits on the cutting edge of the technology, identify the ankle biters, show who’s falling behind, and identify the leaders in a category. That recognition matters as you develop your product. But, the...
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Leadership in a Time of Volatility, Uncertainty, Complexity, and Ambiguity

October 24, 2012 —

Leadership in a Time of Volatility, Uncertainty, Complexity, and Ambiguity

We’ve often referred to Stowe Boyd and his musings. Awhile back, we referenced the implications of social business networking based on Stowe Boyd’s presentation on “Postnormal Business”. Let’s now explore the four drivers of the Postnormal era: the VUCA syndrome. Volatility – Things are moving, evolving, changing, and disappearing faster and faster all the time. Uncertainty – It’s harder to predict what is coming, what to do, and what the results will be. Complexity – The business world is becoming far more complex, media is highly...
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