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Employee Engagement


The Benefits of Purpose-Led Company Cultures

The Benefits of Purpose-Led Company Cultures

Purpose-led Company Cultures What happens when all the people in your organization feel better about the work they do? When they know they’re helping others achieve greater well-being? When they have a shared belief and feel a kindred spirit with their co-workers? For your business, the benefits are multifold. There’s more alignment, engagement, and motivation in play. Collaboration and innovation become more natural and prevalent. So everything runs more smoothly. New ideas are popping up all the time. Blank, confused, and dispirited faces are replaced by purpose-driven looks of determination and smiles of gratification. Your business thrives. If these...
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Autonomy and Accountability: A Balancing Act That Fuels Innovation

Autonomy and Accountability: A Balancing Act That Fuels Innovation

Higher Demands for Innovation Today Across industries today, businesses and brands are realizing the need to embrace an innovative mindset in order to compete. In today’s shifting times, agility has never had so much value. And brands who want to be positioned to thrive need to be able to move fast and smart enough to stay ahead of the competition. This hinges on having motivated, inspired, and productive people behind you. Innovative businesses today are fueled by people who believe in their purpose, are given the freedom they need to experiment, take calculated risks, and work creatively in order...
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Why A Growth Mindset Drives Business

Why A Growth Mindset Drives Business

Growth vs. Fixed Mindset We believe an organization that adapts a growth mindset can position itself to thrive. But what exactly defines a growth mindset? At Emotive Brand, we define a growth mindset as a set of attitudes and behaviors that reflect the belief that an individual’s talent is not set in stone. Talent can be developed. Intelligence can be fostered. Creativity and innovation can be strengthened. Leaders can emerge. People hold potential. This means every employee within an organization has to the ability to develop, grow, and learn. And organizations who believe this seek out individuals who show...
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Why Embrace The Squishy Idea Of Purpose?

Why Embrace The Squishy Idea Of Purpose?

Purpose does more than make brands appealing to people – it makes money for the businesses that embrace the concept. So claims the chairman of Deloitte, an active evangelist for the “squishy business attribute” called purpose. Why invest in an emotional and squishy idea like purpose? Won’t it be hard to get everyone in my organization and all my customers to understand and embrace it? What is it really beyond a set of words? What value does brand strategy deliver? It’s the question of the never-relenting ROI monster, “What’s in it for me?” Well, here’s the answer, from no...
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Why Good Listening Matters in Business

Why Good Listening Matters in Business

Listen Up There are a lot of differing opinions about what good listening really means, let alone what it can do for your business. In one camp, good listening simply means not speaking over others when they are talking. While others think listening is about verbal acknowledgement.  And there are those who wait until the speaker is done, then promptly repeat everything back to them. But are any of these really impactful, productive ways of listening? Falling Short This kind of one-dimensional listening falls short for many reasons. It isn’t what great listeners are actually doing – good listening is more than a one-way exchange. Saying “I understand” sometimes...
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Use Your Brand to Cultivate Customer Engagement and Reap the ROI

Use Your Brand to Cultivate Customer Engagement and Reap the ROI

Customer Engagement, More Complicated Than That When it comes to customer engagement, not all engagement is created equal. And despite some misconceptions, engagement is never a simple question of engaged vs. unengaged. In fact, customer engagement can’t be dictated by a single engaged or unengaged behavior. Understanding the value of a customer’s engagement can’t be boiled down to a  ‘like’ or a single purchase. We define customer engagement as a set of behaviors. This means customer engagement is about the relationship between a customer.  So when fostered, the relationship can progress, develop, deepen, become more complex, and in turn,...
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