Topics

Employee Engagement


HR and Marketing: Building Your Employer Brand Together

HR and Marketing: Building Your Employer Brand Together

Finding the Right Fit: HR’s Number One Challenge HR and Marketing? The role of HR has evolved significantly in recent years. Attracting, engaging, and retaining top talent is a high priority for executives, and most companies place this responsibility on HR. According to PwC 18th Annual CEO survey, a full 73% of respondents are concerned about the availability of talent – a 10% increase from 2014. Executives worry that it’s getting harder to recruit and keep the people who are both skilled high-performers and ‘fit’ within their organization’s culture. And without top talent, maintaining a...
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Why Curiosity Fuels Business Innovation

Why Curiosity Fuels Business Innovation

Where’s the Curiosity? Children thrive on curiosity. People grow up asking questions. Many young children ask “Why?” almost excessively, wanting explanations for everything – unafraid to ask, always curious, and fiercely inquisitive. Why? They are in a phase of intense learning, absorbing information, and widening their capacity for new information at a rapid pace. But studies have found that curiosity peaks at around age four or five and takes a steady decline from there. As people grow up, they become more self conscious, feel more fearful about asking questions, and are increasingly...
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How to Grow and Maximize Employee Engagement

How to Grow and Maximize Employee Engagement

Employee Engagement Is More Than an HR Benefit Since Gallup began tracking employee engagement in 2000, employee engagement averages haven’t budged. A recent Gallup survey shows that indeed, work could be more fulfilling for most Americans. The percentage of U.S. workers whom Gallup considers “engaged” in their jobs averaged 34.1% in March. As it stands today, over two-thirds of the American workforce is disengaged at work, and it appears that no amount of HR benefit, wellness programs, or incentives can make a dent in this number. So how does an organization build a culture of...
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Why A Growth Mindset Drives Business

Why A Growth Mindset Drives Business

Growth vs. Fixed Mindset We believe an organization that adapts a growth mindset can position itself to thrive. But what exactly defines a growth mindset? At Emotive Brand, we define a growth mindset as a set of attitudes and behaviors that reflect the belief that an individual’s talent is not set in stone. Talent can be developed. Intelligence can be fostered. Creativity and innovation can be strengthened. Leaders can emerge. People hold potential. This means every employee within an organization has to the ability to develop, grow, and learn. And organizations who believe this seek out...
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Remembering to Listen: Why Employee Input Is Key to Moving Your Brand Forward

Remembering to Listen: Why Employee Input Is Key to Moving Your Brand Forward

Employee Input: A Valuable Resource You Might Be Overlooking At Emotive Brand, one of the things we strongly believe in is the importance of understanding how a company’s business strategy connects to its brand strategy. As a result, one of the first things we do is review a client’s research: external brand perception studies, competitive analysis documents, analyst reports, and so forth. This external audit is key – but in our experience, it doesn’t provide the complete picture. What’s missing? Potentially, your most informed and passionate stakeholders: your employees. It’s something even...
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Loyalty and Productivity: Using Innovative Benefits to Build Employer Brands

Loyalty and Productivity: Using Innovative Benefits to Build Employer Brands

A great employer brand story is important for recruiting and retaining employees – but it’s important to show workers the love and not just talk about it. Benefits are one of the best ways to demonstrate that a company values its employees’ well-being and not just their work. With a rising tide of innovative benefits, from in vitro fertilization to college tuition support to telemedicine, there’s more opportunity than ever to build a strong employer brand. HR leaders who innovate can boost their competitiveness while taking better care of their people. At Emotive Brand, we’re lucky to work...
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